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9 Questions That You Must Ask for Effective Marketing Campaigns

9 Questions for Effective Marketing Campaigns
Creating compelling and effective marketing campaigns requires that you have the answers to nine fundamental questions.
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Use The Art of War to Grow Your Business

The Art of War
In business, we are always seeking guidance and direction. The complex nature of business leads us to look for frameworks and philosophies that will inform our decision-making.
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The Purchase Path – A Critical Marketing Framework

The Purchase Path
May 24, 2021 / Mark Hope / No Comments There are a lot of frameworks out there: funnels, journeys, flywheels, cadences, playbooks… How do we make sense of it all? It seems like every marketing article presents a new way to look at things. Frameworks are models that should make …

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What Army Ranger School Taught Me About Stress

Army Ranger School Sign
Stress is a feeling of emotional or physical tension. It can come from any of a variety of events or thoughts. Stress is your body's reaction to a challenge or demand. In small doses, stress can be beneficial, to avoid danger or meet a challenging deadline.
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Asymmetric Marketing for Small Business

Asymmetric Marketing for Small Business
On the playground and in sports we learned to play fair and that in a fair contest the winner was always the one who played a better game. But in business there are big companies and small companies. There are companies with powerful brands and those who are starting up. There are companies with tons of cash and those who struggle to make payroll. Business is not a fair fight.
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Marketing Your Small Business – Focus to Win

  May 4, 2021/Mark Hope/No Comments The Things That Matter When marketing your small business, it is imperative that marketing efforts focus on things that matter. I know this sounds obvious, but in my experience working with small business leaders, it is not so common. Outcomes Stephen Covey tells us …

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How to Keep Calm and Carry On

Keep Calm and Carry On
Life can be difficult. Here are seven tips to help you keep calm and carry on.
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