Mark Hope

President of Asymmetric Applications Group, Inc., a B2B Agency that specializes in helping SMBs gain a competitive advantage through the application of asymmetric tools and techniques. Learn more about my background and experience at www.linkedin.com/in/mark-a-hope

Search Engine Optimization SEO | Asymmetric Systems

Secure Your Site to Increase SEO and UX

One of our top quick website improvement tips is to make your website secure with HTTPS, which is a secure version of the http web protocol. HTTPS encrypts the data for your website visitors for a more secure browsing experience, making sure web traffic can’t be intercepted as it travels back and forth between the user’s computer and your hosting provider. This is an obvious benefit to your …

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Intranet Services | Asymmetric Marketing

Introducing Intranet Services To Your Organization: DIY, Or Call A Guy?

So you’ve decided your organization needs an intranet? Congratulations, that’s one big step in the right direction! No doubt you’re currently grappling with the age-old dilemma of whether to build and implement the intranet yourself, or contract an external party. Never fear, this is a common question when it comes to intranet services. Below, we unpack this issue by looking at the various …

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Technology Gives Business an Edge | Asymmetric

How Technology Can Give Small Businesses an Edge

Technology has a surprisingly long history of leveling the playing field between established corporations and their newer, smaller competitors. While big organizations focused on offering the convenience of a one-stop shop, startups and home businesses took advantage of web search capabilities to provide what customers wanted. Technology has also made it less expensive for new businesses to get started while providing inexpensive and …

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Small Business Financing | Asymmetric Marketing

5 Trends in Small Business Financing

One of the biggest challenges that small business owners have faced throughout history is simply generating enough capital to start or expand their business. While financing still remains a top concern for those who own small businesses, new trends are constantly emerging which aim to streamline the process. While these innovative methods often take center stage, classic financing tactics still have their place …

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Local Marketing | Asymmetric Marketing

Why Local Advertising Gives Your Small Business the Advantage

When it comes to getting your business’s message out to the world through advertising, competing with much larger businesses can be the greatest hurdle. These big brands often have significant advantages, including a larger staff of employees, improved resources for crafting ads and a larger budget for more large-scale advertising campaigns. That kind of advantage may seem insurmountable — without the same resources …

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David vs. Goliath Mural | Asymmetric Marketing

Asymmetric Marketing – What is it?

Asymmetric Marketing applies concepts of asymmetric warfare to the world of modern business.  It looks at the battle that is taking place between two brands in the marketplace and applies unique principles designed to help the smaller participant to win. Why the allusion to warfare when talking about business?  Most students of business strategy know that the similarities are striking and that many …

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