Empty Cafe

Helpful Resources for Small Businesses

There is a lot of talk about how the government is creating programs to help small businesses during this crisis. Here are a few resources that can help guide you through the challenge of finding assistance for your business: SBA Guide of Small Business Resources Tips on Economic Injury Disaster Loans, SBA debt relief, and SBA Express Bridge Loans. Additional guidance for small …

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Luck Favors the Prepared

“Luck favors the prepared.”

I’ve heard this quote many times in my life and I have used it liberally with my teams. I believe that it is a variation of a quote by Louis Pasteur. Dwight Eisenhower said, “Luck is where preparation meets opportunity.” Both of these quotes highlight the necessity for preparation. Today, business leaders (at least the good ones) are trying to think ahead and …

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Virtual Office

The (rapid) Move to Virtual Work

The transition to virtual work has been underway for more than a decade. Many people, gig workers, freelancers, creatives, etc. have been working remotely for years. But recent events with the COVID-19 pandemic have forced many businesses to move employees to virtual office settings very rapidly, and in many cases, without much preparation, training, or the provision of necessary equipment and tools. Mindset …

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Illuminating the Path

It’s Not What You Don’t Know…

It’s what you know that just isn’t true.  Mark Twain said it in a more elegant way: “It ain’t what you don’t know that gets you into trouble.  It’s what you know for sure that just ain’t so.” There has been a lot of talk over the past few years about “emotional intelligence,” which is defined as “the capacity to be aware of, …

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Asymmetric Business Wargaming

Business Wargaming

A core challenge for all businesses is to understand, anticipate, and prepare for competitive activity in the marketplace. Many business plans contain a section on competition, but the level of detail is often woefully inadequate to arrive at any sort of meaningful understanding of the competitive landscape. Business wargames are designed to dive deeply into the competitive environment and to gain a robust …

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Search Engine Optimization SEO | Asymmetric Systems

Secure Your Site to Increase SEO and UX

One of our top quick website improvement tips is to make your website secure with HTTPS, which is a secure version of the http web protocol. HTTPS encrypts the data for your website visitors for a more secure browsing experience, making sure web traffic can’t be intercepted as it travels back and forth between the user’s computer and your hosting provider. This is an obvious benefit to your …

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Intranet Services | Asymmetric Marketing

Introducing Intranet Services To Your Organization: DIY, Or Call A Guy?

So you’ve decided your organization needs an intranet? Congratulations, that’s one big step in the right direction! No doubt you’re currently grappling with the age-old dilemma of whether to build and implement the intranet yourself, or contract an external party. Never fear, this is a common question when it comes to intranet services. Below, we unpack this issue by looking at the various …

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Technology Gives Business an Edge | Asymmetric

How Technology Can Give Small Businesses an Edge

Technology has a surprisingly long history of leveling the playing field between established corporations and their newer, smaller competitors. While big organizations focused on offering the convenience of a one-stop shop, startups and home businesses took advantage of web search capabilities to provide what customers wanted. Technology has also made it less expensive for new businesses to get started while providing inexpensive and …

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Small Business Financing | Asymmetric Marketing

5 Trends in Small Business Financing

One of the biggest challenges that small business owners have faced throughout history is simply generating enough capital to start or expand their business. While financing still remains a top concern for those who own small businesses, new trends are constantly emerging which aim to streamline the process. While these innovative methods often take center stage, classic financing tactics still have their place …

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