TranQuini is a natural wellness drink that was created to deliver powerful benefits. The beverage integrates a mix of herbal adaptogens, used in traditional medicines for many centuries, to provide a calming balance.
Challenge
To break into the highly competitive beverage market and break out of a continuing trend of flat sales.
Strategy
To implement an aggressive Amazon ad campaign strategy utilizing multiple campaign types. The goal was to generate a flywheel effect to grow sponsored sales that would in turn grow organic sales. The plan was carefully created to maintain a profitable ROAS.
Results
Asymmetric and TranQuini have developed a long term partnership focusing on both their established goals and their dynamic needs.
By closely monitoring key metrics and making data-driven optimizations, we have been able to improve the conversion rate, lower cost of customer acquisition, and increase Amazon sales 393%, while maintaining the ROAS from the previous period.
Amazon Product Sales
By optimizing key product information such as title, description, and bullet points, our team was able to increase the visibility of the Amazon listing and drive a significant increase in organic traffic.
Best Sellers Ranking for the Carbonated Water Category
Strategy
- Campaign Strategy
- Creative Strategy
Creative
- Asset creation
- Messaging
- Social conten creation
Digital
- Paid
- Amazon
- Website Management
- Landing Pages
- Attributions &
Analytics
Systems
- Hubspot Integration
- Klaviyo Integration
Visuals
LET'S WORK TOGETHER
Contact us to learn more about how Asymmetric can help you effectively and efficiently grow your business