Small Business

A person in a suit touches a futuristic digital interface with various icons, including mail, documents, and graphs. The background is a blurred image of a modern cityscape, evoking advanced technology and inbound marketing strategies in the realm of data management.

Inbound Marketing: Top Strategies & Best Practices

By Mark Hope / September 12, 2024 / 0 Comments

Inbound marketing helps attract customers by creating valuable content that addresses their interests. Unlike outbound […]

A close-up image shows a person holding and reviewing a "Small Business Loan Application Form" from a marketing agency in Madison, WI. The form appears partially filled out and includes areas to input personal and business information. The person's hands and a portion of their attire are visible in the background.

5 Key Trends in Small Business Financing for 2024

By Mark Hope / August 12, 2024 / 0 Comments

The article “5 Trends in Small Business Financing” explores the latest developments in how small businesses are securing funding. It covers key trends such as alternative lending options, increased access to capital through fintech platforms, and the growing importance of flexible financing solutions tailored to small business needs.

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Bitcoin for Business: Can Your Business Take Advantage of It?

By Mark Hope / August 2, 2024 / 0 Comments

The article “Can Your Business Take Advantage of Bitcoin?” explores the potential benefits and challenges of integrating Bitcoin into business operations. It discusses how businesses can leverage Bitcoin for transactions, investment opportunities, and staying ahead of financial technology trends, while also addressing the risks and considerations involved.

Silhouettes of two warriors facing each other at sunset. On the left, a smaller figure with a slingshot is preparing to launch a projectile. On the right, a larger armored warrior with a spear and shield is standing tall. The dramatic scene echoes asymmetric marketing strategies seen in Madison WI’s top agencies.

Asymmetric Marketing: Strategies for Small Business Success

By Mark Hope / May 7, 2024 / 0 Comments

The article “Asymmetric Marketing for Small Business” explores how small businesses can leverage unconventional, resource-efficient marketing strategies to achieve significant growth. It discusses the benefits of using asymmetric marketing approaches tailored specifically to the needs and constraints of small businesses, enabling them to compete effectively in a crowded market.

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The Purchase Path – A Critical Marketing Framework

By Mark Hope / December 18, 2023 / 0 Comments

The article “The Purchase Path: A Critical Marketing Framework” outlines a strategic approach to understanding and optimizing the customer journey. It emphasizes the importance of mapping out each stage of the purchase path, from awareness to decision-making, to create more effective marketing strategies that drive conversions and customer loyalty.

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Data Science for Small Business

By Mark Hope / January 19, 2022 / 0 Comments

Data science can be a game-changer for small businesses by providing actionable insights from data to drive smarter decisions and growth. Leveraging tailored data science strategies and tools allows small enterprises to compete more effectively and optimize their operations for better results.

Aerial view through the window of a marketing agency in Madison WI shows three people seated at a long wooden table in a coffee shop, each working on laptops or reading books. Warm indoor lighting contrasts with the brick pavement outside.

Marketing Your Small Business – Focus to Win

By Mark Hope / May 4, 2021 / 0 Comments

Effective marketing for small businesses involves leveraging cost-efficient strategies and targeting local audiences to maximize reach and impact. By crafting personalized campaigns and utilizing digital tools, small businesses can build strong brand awareness and drive meaningful growth.

Links

CPQ Software - What Is It - Why Do I Need It to Grow Sales?
Luck Favors the Prepared
It's Not What You Don't Know...
How to Use The Art of War to Grow Your Business
CPQ Software - What Is It?
What is a Business Wargame?
Local Advertising Can Give You a Boost
Guerrilla Marketing Won't Win Every Battle
How to Keep Calm and Carry On
How to Use the Art of War in Your Business