Overcome Asymmetric Odds
Asymmetric Insights
Asymmetric's foundational beliefs in the application of military strategy and philosophy inform our approach to insights. We believe that no business initiative of consequence should ever be embarked upon without an underlying insight that underpins that initiative.
Build an Asymmetric Business
Business isn’t fair. You have competitors with many more resources at their disposal. They have powerful brands, great people, lots of cash - how do you compete?
Asymmetric marketing uses processes and tools that help you compete against much larger and better-capitalized adversaries. We’ll help you identify your markets, tailor your proposition, target your audience, and, above all else, drive your revenue.
Loyalty Research
Loyal customers are five times as likely to repurchase, five times as likely to forgive, four times as likely to refer, and seven times as likely to try a new offering.
What is customer loyalty? It is not just about purchasing behavior. It is a deeply held commitment to re-buy or re-patronize a preferred product consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing.
It addresses the nexus of attitude and behavior. Use these insights to build a more robust business.
Market Research
Qualitative and quantitative insights into opinion, attitude, and perception are achieved through the employment of a range of different types of qualitative research.
As a growth agency, Asymmetric addresses these questions using:
- Focus Groups
- Concept Testing
- Surveys
- Interviews
- Pricing Research
- Brand/Price Tradeoff
- Tracking Studies
Know your market, your consumer, and your competitors before you make consequential decisions.
Eye-Tracking Insights
Eye-tracking is a technology that allows you to understand what a person is really looking at while watching advertising, viewing design layouts, browsing a website, or looking at a shelf-set. It is the most objective method to measure a consumer's attention. Insights from this research can be invaluable to your business.
With eye-tracking you can easily test:
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- Videos
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- Websites
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- Images (print ads, banners, etc.)
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- Packages or product concepts
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- Product shelf placement
Our survey engine utilizes eye-tracking and other neuromarketing technologies to allow you to cross-analyze consumers' explicit responses with their non-conscious reactions to give you the most reliable insights.
Competitive Intelligence
A systematic collection and analysis of information from multiple sources to generate insights that provide a company with an asymmetric advantage over its competition.
It is a process that involves a deep understanding of the competition, the market, the regulatory environment, and other elements that play a role in the business ecosystem.
Asymmetric uses a wide array of competitive analysis frameworks, wargaming, and strategy formulation workshops to build robust plans.
The company is licensed as a private detective agency and the investigative and due diligence team are experienced in drilling down to the most granular level of detail in order to ensure that all relevant aspects of the competitive situation are understood.
Some of Our Amazing Clients
LET'S WORK TOGETHER
Contact us to learn more about how Asymmetric can help you effectively and efficiently grow your business.
Our Approach
We combine deep insights, dynamic marketing, and custom systems to make your company more competitive.
Our asymmetric strategies, processes, and tools will give you the edge that you need to win.
We use a wide range of marketing tools - social media, email, content, SEO, and many other growth tactics.
Who is Asymmetric?
Our team is comprised of entrepreneurs, military and business leaders, and seasoned creative executives. Our founder, Mark Hope, is an experienced business executive that has founded and led several companies.
Mark’s career began in the US Army where he was a Special Operations Officer serving in a variety of roles with elite units and has evolved across companies large and small in a wide range of industry sectors.
Asymmetric has worked with clients ranging from Fortune 500 companies to early-stage startups. We work with companies all over the globe that sell products as well as services.
LET'S WORK TOGETHER
Contact us to learn more about how Asymmetric can help you effectively and efficiently grow your business.
Why is Asymmetric Different?
When it comes to making decisions about who to partner with to help develop and grow your business, don't you want to work with a team that has successfully walked in your shoes?
We know what it’s like to fight for market share against larger and better-capitalized adversaries and have the tools and experience to help you succeed.
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