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e believe that no significant business decision should ever be made without insight into the key aspects of the decision. We have many years of experience in designing and implementing unique and effective competitive intelligence, market research, due diligence, investigations, and other approaches to gaining insight. The most effective businesses integrate this "intelligence" mindset into everything that the do - ensuring that they minimize the potential for surprises or unintended consequences in their operations.

Interview with Mark A Hope

Mark A Hope, CEO of Asymmetric Applications Group, is interviewed by Salesforce.com about his views on the importance of speed in business.

Mark has extensive experience in helping small and medium-sized businesses succeed through the application of asymmetric marketing techniques.

One of the tools that is available to highly competitive businesses is the appropriate application of speed.  The risk of moving rapidly is mitigated through a foundation of coherent strategy and deep insight into the challenges at hand.

Competitive Intelligence

Competitive intelligence involves defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the business environment that is needed to support the making of strategic decisions.

We have extensive experience with the development and implementation of focused competitive intelligence projects and ongoing systems for clients around the globe. Our teams consist of source specialists, researchers, analysts, investigators, and project managers. Each brings a unique set of skills and capabilities to the various projects that we manage.

Intelligence is core to good strategic planning. How can you define a strategic plan without knowing details about your markets, your competitors, your consumers, and other exigent factors. Our insight programs are specifically designed to help you build and execute plans that are grounded in deep and meaningful insight.


Market Research

Market research is the process of gathering, analyzing, and interpreting information about a market, about a product of service to be offered for sale in that market, and about the past, present, and potential customers for the product or service. The research may include insight into the characteristics, spending habits, location, and needs of your target market, the industry as a whole, and the particular set of competitors that you face.

We design market research projects to gain a deep understanding of the situation that you are in or the plans that you have for the future. We seek to identify those factors that really matter and to learn everything that there is to know about those key factors. We use a combination of quantitative and qualitative research methods to derive our results and we have a large toolbox of innovative research methodologies to help us achieve the desired results affordably and quickly.


Due Diligence

Due diligence is the process of systematically researching and verifying the accuracy of documents or representations that are made in business transactions. Due diligence is often required to validate financial statements, contracts, projections, and other business documents. The goal of the process is to ensure that all stakeholders associated with an endeavor have the information needed to assess risk adequately.

Our approach to due diligence includes "reputational due diligence," which is the use of human engineering to ascertain the reputation, history, and background of key players in a transaction. We are able to provide deep insight into the people that are involved, thereby reducing risk substantially.

We often use investigative methods in the due diligence process. We travel to business locations, inquire with local authorities or neighbors of the business, evaluate the mood and attitudes that are associated with the deal. We often use political campaign or land use techniques to help mold the dialogue as the deal progresses.

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