It's a jungle out there...
Cut through the haze and gain illumination.
Insights on Insight
“A point of view can be a dangerous luxury when substituted for insight and understanding.” – Marshall McLuhan
“The best vision is insight.” – Malcolm Forbes
“There is nothing so terrible as activity without insight.” – Johann Wolfgang von Goethe
“The goal is to transform data into information, and information into insight” – Carly Fiorina
Our experience and understanding of military principles and the art of war inform our thinking about the crucial nature of insight in advance of action. We believe that no endeavor of consequence should ever begin until it is grounded in insight.
Our suite of tools to gain asymmetric insight cover a wide range of applications. In addition to our standard toolbox, we specialize in the development and implementation of custom research, investigations, and due-diligence projects to gain insight into specific situations.
Loyal customers are five times as likely to repurchase, five times as likely to forgive, four times as likely to refer, and seven times as likely to try a new offering.
What is customer loyalty? It is not just about purchasing behavior. If is a deeply held commitment to re-buy or re-patronize a preferred product consistently in the future, thereby causing repetitive samebrand or same brand-set purchasing.
It addresses the nexus of attitude and behavior.
Knowing how your brand is perceived in the marketplace is crucial to your ability to employ the brand to grow your business. Asymmetric utilizes a range of market research techniques to address this topic.
- Brand Awareness
- Brand Architecture
- Competitive Analysis
- Brand Tracking
Pricing is key to your profitability. Knowing how much you can charge for your product or service and how changes in pricing will affect your volume are key insights. Asymmetric addresses these
- Conjoint Analysis
- Price Elasticity Studies
- Brand-Price Trade-Off Studies
Unstructured insights into opinion, attitude, and perception are achieved through the employment of various types of qualitative research. Asymmetric addresses these questions using:
- Focus Groups
- Concept Testing
Due Diligence & Litigation Support
Insights into acquisition targets, pre-bid research, litigation support, duediligence, and a variety of other transaction-related projects are a core competency of Asymmetric Insights.
- Reputational Due-Diligence
- Land Use Issues
- Background Checks
- Pre-Purchase or Pre-Bid Due-Diligence
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