Asymmetric Insights

It's a jungle out there...
Cut through the haze and gain illumination.

Insights on Insight

“A point of view can be a dangerous luxury when substituted for insight and understanding.” – Marshall McLuhan

“The best vision is insight.” – Malcolm Forbes

“There is nothing so terrible as activity without insight.” – Johann Wolfgang von Goethe

“The goal is to transform data into information, and information into insight” – Carly Fiorina

Our experience and understanding of military principles and the art of war inform our thinking about the crucial nature of insight in advance of action. We believe that no endeavor of consequence should ever begin until it is grounded in insight.

Our suite of tools to gain asymmetric insight cover a wide range of applications. In addition to our standard toolbox, we specialize in the development and implementation of custom research, investigations, and due-diligence projects to gain insight into specific situations.

Loyalty Research

Loyal customers are five times as likely to repurchase, five times as likely to forgive, four times as likely to refer, and seven times as likely to try a new offering.

What is customer loyalty? It is not just about purchasing behavior. It is a deeply held commitment to re-buy or re-patronize a preferred product consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing.

It addresses the nexus of attitude and behavior.

Loyalty NXS

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Eye Tracking Research

Eye-tracking is a technology that allows you to understand what a person is really looking at while watching advertising, viewing design layouts, browsing a website, or looking at a shelf-set.  It is the most objective method to measure a consumer's attention.

With eye-tracking  you can easily test:

  • Videos
  • Websites
  • Images (print ads, banners, etc.)
  • Packages or product concepts
  • Product shelf placement

Our survey engine utilizes eye-tracking and other neuromarketing technologies to allow you to cross-analyze consumers' explicit responses with their non-conscious reactions to give you the most reliable insights.


DataChat is a conversational intelligence platform that changes the way you perform data analytics.

DataChat helps you understand the data that your business collects by allowing you to chat in natural language - no programming experience required.

Now you can unlock actionable business insights faster - so you can stay ahead of the competition.

Rich Visualization

See your data in action with a few short conversations.  DataChat understands the type of data you are using and selects the best charts and graphs to visualize your data.

Simplified Data Wrangling

Seamlessly connect to multiple data sources in seconds.  DataChat cleans and merges your data so connection the dots is easier than ever.


Brand Research

Knowing how your brand is perceived in the marketplace is crucial to your ability to employ the brand to grow your business. Asymmetric utilizes a range of market research techniques to address this topic.

  • Brand Awareness
  • Brand Architecture
  • Competitive Analysis
  • Brand Tracking

Pricing Research

Pricing is key to your profitability. Knowing how much you can charge for your product or service and how changes in pricing will affect your volume are key insights. Asymmetric addresses these questions with:

  • Conjoint Analysis
  • Price Elasticity Studies
  • Brand-Price Trade-Off Studies

Qualitative Research

Unstructured insights into opinion, attitude, and perception are achieved through the employment of various types of qualitative research. Asymmetric addresses these questions using:

  • Focus Groups
  • Concept Testing
  • Surveys
  • Interviews

Due Diligence & Litigation Support

Insights into acquisition targets, pre-bid research, litigation support, due diligence, and a variety of other transaction-related projects are a core competency of Asymmetric Insights.

  • Reputational Due-Diligence
  • Land Use Issues
  • Investigations
  • Background Checks
  • Pre-Purchase or Pre-Bid Due-Diligence

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