Problem
Burman Coffee was struggling with their organic search rankings and traffic. They were also too busy to continue running their Google Ads and wanted an agency to help.
Goals
Burman's original goal was to increase their organic search rankings and traffic, and hand off their Google ads management.
Solution
We ultimately revamped their entire digital marketing strategy by starting up Facebook Ads from scratch and by switching their email marketing to Klaviyo for smart automation. Their organic traffic and sales shot up, and we helped them reach higher returns with their Google Ads.
Results - Burman Coffee Traders
Increased Sales
Increased Growth
Facebook Ad Spend
Facebook Ad Sales
SEO Revenue Increase
New Revenue from Email Flows
Return on Google Ads Spend
Increased Google Ads Sales
Facebook Ad Performance
They had never run Facebook Ads and were skeptical of the platform in the wake of the Cambridge Analytica scandal, but we encouraged them to let us give it a try, and they’ve been very happy we pushed for it.
Lifetime Performance
Here’s their lifetime performance (19.74x ROAS!) through Jan 13, 2021. This attribution window is the old default 28-day click and 1-day view.
Lifetime 28-Click Attribution Performance
They still saw a 9.38x ROAS on a lifetime 28-click attribution performance through Jan 13, 2021.
Burman Coffee Facebook Ads
Facebook Ad Spend
Facebook Ad Sales
SEO Performance
Revenue from organic search grew 75.16% year-over-year 2019 to 2020 according to Google Analytics.
Users from organic search increased 71.95%.
Year-over-year clicks continued to increase in Q4 2020 (Google Search Console doesn’t provide full year-over-year data, unfortunately).
SEO
Organic Search Revenue Increase 2019-2020
Organic Search Users Increase
Google Ads Performance
After optimizing and improving Google Ads for a year, Burman had a ROAS of 8.92x.
Spent
Mode
Email Performance
- Switched from Constant Contact to Klaviyo and now measuring revenue directly from email
- Set up automated email flows that brought in $68.5k in revenue in one year
- More than doubled their email list size in 15 months and email contributed over $1M to annual sales
Customer Lifetime Value
Boost Your Brand Like Burman Coffee Traders with Asymmetric Marketing
At Asymmetric Marketing, we helped Burman Coffee Traders revamp their digital strategy, increasing traffic and driving online sales through targeted SEO, content marketing, and e-commerce optimization. Whether you're in the specialty coffee industry or another niche market, our tailored marketing solutions are designed to meet your business's specific needs. We specialize in growing online visibility, boosting engagement, and converting traffic into loyal customers.
Looking to grow your brand and maximize your online potential? Asymmetric Marketing is here to deliver results. Contact us today to learn how we can elevate your digital marketing strategy and take your business to the next level.
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