Marketing That Works

It's a jungle out there...
Win in an unfair fight.

As a small business, you are locked in an epic battle with competitors that have more resources, bigger brands, more money, etc. We will help you win this battle and defeat your competition using unique asymmetric strategies, tools, and processes.


Why Asymmetric?

We are a unique agency. We combine deep insights, dynamic marketing, and customized systems to make your company more competitive. We know what it's like to fight for market share against larger and better-capitalized adversaries. Our asymmetric strategies, processes, and tools will give you the edge that you need to win an uneven battle.

What Makes Us Different?

  • We have experience on the client side. We are not a bunch of agency people who have never had to manage a brand, had responsibility for a P&L, or struggle to compete in the marketplace.
  • We recognize that great creative can be an important element of marketing success, but we know that there is a lot more to marketing than good creative.
  • We believe in the relevance of military strategy and the art of war. Business is conflict and most business models are a zero-sum scenario. There is no better lens for evaluating strategic concepts for a business than the art of war.
  • You hire us for results, not the process. We recognize that we are in business in order to help our clients achieve excellent business outcomes.

Our Approach



Strategy is the essence of marketing.  Knowing what you want to accomplish is fundamental.



Win the existential battle for customers, revenue, market share, and brand awareness with marketing that works.



Never engage in an activity of consequence without an underlying insight to illuminate the way to success.

AsymmetricSystems-icons2 2


Amplify your marketing programs with systems and tools to track and measure success.

Our award-winning
framework for


The Commando System | Commando Marketing


  • Asymmetric Digital Marketing
  • Insight-Driven Growth Strategies
  • Attribution Models


  • Defensive Barriers
  • Powerful Brand Equity
  • Situational Awareness

Increase Value

  • Sustainable Performance
  • Value-Driven Metrics
  • Larger Valuation Multiples

The Small Business Advantage

Mark A. Hope, Asymmetric's founder and CEO, was trained as an Army special operations officer. He served in two different Ranger battalions and was selected  and served in the Army's elite Delta Force unit. Following twelve years of service in special operations units, Mark worked in a variety of leadership positions with The Coca-Cola Company, where he led the marketing efforts for the company's brands in many dynamic and competitive markets. After a career with Coke, he went on to work with private equity firms in operating roles and starting several businesses himself. Mark's unique background is fundamental to our philosophy and values.

Customer Success

Outstanding marketing agency. Every project on time, on budget, and on specification. I highly recommend them.

Patrick A. 
General Manager

Asymmetric created our entire brand package - logo, typography, colors, images - everything!  Excellent work, I highly recommend them.

Chris T. 

Asymmetric did what they said they could - and today that can be rare!  Very happy with results.

Jay Hazen 
Business Owner


Sverre David Roang

Very good, I would use them again and recommend them to others.

Dave Friedman
Senior Manager

upcity digital agency
upcity branding agency
upcity consultant

Some of Our Clients


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