As a small business, you are locked in an epic battle with competitors that have more resources. Business isn't fair. We will help you win this battle using unique asymmetric strategies, tools, and processes.
The Small Business Advantage
Mark A. Hope, Asymmetric's founder and CEO, was trained as an Army special operations officer. He served in two different Ranger battalions and was selected and served in the Army's elite Delta Force unit. Following twelve years of service in special operations units, Mark worked in a variety of leadership positions with The Coca-Cola Company, where he led the marketing efforts for the company's brands in many dynamic and competitive markets. After a career with Coke, he went on to work with private equity firms in operating roles and starting several businesses himself. Mark's unique background is fundamental to our philosophy and values.
We are a unique agency. We combine deep insights, dynamic marketing, and customized systems to make your company more competitive. We know what it's like to fight for market share against larger and better-capitalized adversaries. Our asymmetric strategies, processes, and tools will give you the edge that you need to win an uneven battle.
What Makes Us Different?
- We have experience on the client side. We are not a bunch of agency people who have never had to manage a brand, had responsibility for a P&L, or struggle to compete in the marketplace.
- We recognize that great creative can be an important element of marketing success, but we know that there is a lot more to marketing than good creative.
- We believe in the relevance of military strategy and the art of war. Business is conflict and most business models are a zero-sum scenario. There is no better lens for evaluating strategic concepts for a business than the art of war.
- You hire us for results, not the process. We recognize that we are in business in order to help our clients achieve excellent business outcomes.
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