Asymmetric Marketing for Small Business
On the playground and in sports we learned to play fair and that in a fair contest the winner was always the one who played a better game. But in business there are big companies and small companies. There are companies with powerful brands and those who are starting up. There are companies with tons of cash and those who struggle to make payroll. Business is not a fair fight.
Marketing Your Small Business – Focus to Win
May 4, 2021 / Mark Hope / No Comments The Things That Matter When marketing your small business, it is imperative that marketing efforts focus on things that matter. I know this sounds obvious, but in my experience working with small business leaders, it is not so common. Outcomes Stephen […]
How to Keep Calm and Carry On
Life can be difficult. Here are seven tips to help you keep calm and carry on.
Why Guerrilla Marketing Must Evolve
The term “guerrilla marketing” was coined by American businessman Jay Conrad Levinson in his 1984 book of the same name. The term draws on the concept of guerrilla warfare and it purports to outline a philosophy, a strategy, and a set of tools that can be used by small businesses to gain marketing traction despite their inherently low budgets.
The Asymmetric Marketing Engine
Marketing is rife with models and concepts – many of which, when compared, are contradictory and either too complex or too shallow. My military training leads me to believe that models should be as simple as possible and should resonate with the knowledge and understanding that comes from empirical evidence and experience.
Helpful Small Businesses Resources
There is a lot of talk about how the government is creating programs to help small businesses during this crisis. Here are a few resources that can help guide you through the challenge of finding assistance for your business.
“Luck favors the prepared.”
I’ve heard this quote many times in my life and I have used it liberally with my teams. I believe that it is a variation of a quote by Louis Pasteur. Dwight Eisenhower said, “Luck is where preparation meets opportunity.” Both of these quotes highlight the necessity for preparation.
Wargame Your Business’ Response to the COVID-19 Pandemic
Crisis management templates, plans, and approaches never fully imagined a challenge as big as the COVID-19 pandemic.
The (rapid) Move to Virtual Work
The transition to virtual work has been underway for more than a decade. Many people, gig workers, freelancers, creatives, etc. have been working remotely for years. But recent events with the COVID-19 pandemic have forced many businesses to move employees to virtual office settings very rapidly
It’s Not What You Don’t Know…
It’s what you know that just isn’t true. Mark Twain said it in a more elegant way: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” We’re talking about insight here. There has been a lot of talk […]
