Asymmetric Marketing Blog

Life can be difficult. Here are seven tips to help you keep calm and carry on.

The term “guerrilla marketing” was coined by American businessman Jay Conrad Levinson in his 1984 book of the same name. The term draws on the concept of guerrilla warfare and it purports to outline a philosophy, a strategy, and a set of tools that can be used by small businesses to gain marketing traction despite their inherently low budgets.

Marketing is rife with models and concepts - many of which, when compared, are contradictory and either too complex or too shallow. My military training leads me to believe that models should be as simple as possible and should resonate with the knowledge and understanding that comes from empirical evidence and experience.

There is a lot of talk about how the government is creating programs to help small businesses during this crisis. Here are a few resources that can help guide you through the challenge of finding assistance for your business.

I've heard this quote many times in my life and I have used it liberally with my teams. I believe that it is a variation of a quote by Louis Pasteur. Dwight Eisenhower said, "Luck is where preparation meets opportunity." Both of these quotes highlight the necessity for preparation.

Crisis management templates, plans, and approaches never fully imagined a challenge as big as the COVID-19 pandemic.