The Asymmetric Blog

A serene evening view of the Wisconsin city skyline features a prominent capitol building with a green dome, surrounded by various buildings. The reflection of the city lights shimmers on the calm water in the foreground.

Brand Strategy Madison WI: Expert Tips for Success

Are you looking to craft an effective brand strategy in Madison WI? This guide provides expert tips and localized strategies to help your brand connect with the diverse local market. ...

Cover of The Art of War (Annotated); by Sun Tzu

Art of War for Business

The Art of War Annotated: Insights and Strategies for Modern Success

This article explains how annotated versions of Sun Tzu's classic, rooted in ancient Chinese military thought, provide deeper insights. Discover how commentary enhances understanding and applies to modern business, military, ...

Strategy

The Innovator’s Dilemma: Why Great Companies Struggle with New Technologies

The innovator's dilemma explains why even highly successful companies sometimes fail to adopt disruptive technologies. Despite their market dominance, these companies often struggle to pivot when new, disruptive innovations emerge. ...

A digital hand appears to hold a glowing dollar sign with two arrows, one red pointing left and one green pointing right, symbolizing financial transactions and competitor strategy. The background is dark with abstract blue light patterns.

Pricing

Price Competitor Strategy: Pros, Cons & Tips

Want to stay ahead of your price competitors? This article identifies, analyzes, and adapts competitors' pricing strategies for better market positioning. Key Takeaways Competitive pricing involves setting prices based on ...

Art of War for Business

10 Essential The Art of War Lessons You Need to Know

Are you looking for strategic wisdom? Sun Tzu's Art of War offers powerful lessons in the art of war. This article covers ten key insights to boost your strategies in ...

A person in a suit touches a virtual icon of a target with an arrow, symbolizing a goal. Other icons, representing Product Market Development (PMD), include a handshake, lightbulb, group of people, bar chart, and magnifying glass—denoting ideas, teamwork, success metrics, and search/research.

Marketing

Understanding Product Market Development (PMD): Definition and Practical Uses

PMD stands for Product Market Development. It is a growth strategy in which businesses sell existing products to new markets. This method helps companies find new customers and boost revenue ...