How to Keep Calm and Carry On
Life can be difficult. Here are seven tips to help you keep calm and carry on.
Why Guerrilla Marketing Must Evolve
The term “guerrilla marketing” was coined by American businessman Jay Conrad Levinson in his 1984 book of the same name. The term draws on the concept of guerrilla warfare and it purports to outline a philosophy, a strategy, and a set of tools that can be used by small businesses to gain marketing traction despite their inherently low budgets.
The Asymmetric Marketing Engine
Marketing is rife with models and concepts – many of which, when compared, are contradictory and either too complex or too shallow. My military training leads me to believe that models should be as simple as possible and should resonate with the knowledge and understanding that comes from empirical evidence and experience.
Helpful Small Businesses Resources
There is a lot of talk about how the government is creating programs to help small businesses during this crisis. Here are a few resources that can help guide you through the challenge of finding assistance for your business.
“Luck favors the prepared.”
I’ve heard this quote many times in my life and I have used it liberally with my teams. I believe that it is a variation of a quote by Louis Pasteur. Dwight Eisenhower said, “Luck is where preparation meets opportunity.” Both of these quotes highlight the necessity for preparation.
Wargame Your Business’ Response to the COVID-19 Pandemic
Crisis management templates, plans, and approaches never fully imagined a challenge as big as the COVID-19 pandemic.
The (rapid) Move to Virtual Work
The transition to virtual work has been underway for more than a decade. Many people, gig workers, freelancers, creatives, etc. have been working remotely for years. But recent events with the COVID-19 pandemic have forced many businesses to move employees to virtual office settings very rapidly
It’s Not What You Don’t Know…
It’s what you know that just isn’t true. Mark Twain said it in a more elegant way: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” We’re talking about insight here. There has been a lot of talk …
Business Wargaming
A core challenge for all businesses is to understand, anticipate, and prepare for competitive activity in the marketplace. Many business plans contain a section on competition, but the level of detail is often woefully inadequate to arrive at any sort of meaningful understanding of the competitive landscape.
Secure Your Website to Increase SEO
One of our top quick website improvement tips is to make your website secure with HTTPS, which is a secure version of the Http web protocol.