Creating compelling and effective marketing campaigns requires that you have the answers to nine fundamental questions.
In business, we are always seeking guidance and direction. The complex nature of business leads us to look for frameworks and philosophies that will inform our decision-making.
May 24, 2021 / Mark Hope / No Comments There are a lot of frameworks out there: funnels, journeys, flywheels, cadences, playbooks… How do we make sense of it all? It seems like every marketing article presents a new way to look at things. Frameworks are models that should make […]
Stress is a feeling of emotional or physical tension. It can come from any of a variety of events or thoughts. Stress is your body’s reaction to a challenge or demand. In small doses, stress can be beneficial, to avoid danger or meet a challenging deadline.
On the playground and in sports we learned to play fair and that in a fair contest the winner was always the one who played a better game. But in business there are big companies and small companies. There are companies with powerful brands and those who are starting up. There are companies with tons of cash and those who struggle to make payroll. Business is not a fair fight.
May 4, 2021/Mark Hope/No Comments The Things That Matter When marketing your small business, it is imperative that marketing efforts focus on things that matter. I know this sounds obvious, but in my experience working with small business leaders, it is not so common. Outcomes Stephen Covey tells us to […]
Life can be difficult. Here are seven tips to help you keep calm and carry on.
The term “guerrilla marketing” was coined by American businessman Jay Conrad Levinson in his 1984 book of the same name. The term draws on the concept of guerrilla warfare and it purports to outline a philosophy, a strategy, and a set of tools that can be used by small businesses to gain marketing traction despite their inherently low budgets.
Marketing is rife with models and concepts – many of which, when compared, are contradictory and either too complex or too shallow. My military training leads me to believe that models should be as simple as possible and should resonate with the knowledge and understanding that comes from empirical evidence and experience.
There is a lot of talk about how the government is creating programs to help small businesses during this crisis. Here are a few resources that can help guide you through the challenge of finding assistance for your business.