Keep Calm and Carry On

How to Keep Calm and Carry On

Life can be difficult. Nobody needed to tell you that. But, what can you do to keep calm and carry on when the pressure is getting to you? Here are seven tips to help you stay poised and composed: 1. Positivity Keep a positive outlook. Don’t focus on negative thoughts. The worst-case scenario isn’t usually the most likely scenario. Focus on the positive …

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Guerrilla Marketing

Why Guerrilla Marketing Must Evolve

The term “guerrilla marketing” was coined by American businessman Jay Conrad Levinson in his 1984 book of the same name. The term draws on the concept of guerrilla warfare and it purports to outline a philosophy, a strategy, and a set of tools that can be used by small businesses to gain marketing traction despite their inherently low budgets.

A Ferrari Engine to Illustrate The Asymmetric Marketing Engine

The Asymmetric Marketing Engine

I love visual models of complex ideas. I’m a visual thinker and I tend to understand things better when I can look at them. This framework – the Asymmetric Marketing Engine, is a valuable tool for visualizing and understanding the marketing process. Marketing is rife with models and concepts – many of which, when compared, are contradictory and either too complex or too …

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Small Business - Asymmetric

Helpful Small Businesses Resources

There is a lot of talk about how the government is creating programs to help small businesses during this crisis. Here are a few resources that can help guide you through the challenge of finding assistance for your business.

Luck Favors the Prepared

“Luck favors the prepared.”

I’ve heard this quote many times in my life and I have used it liberally with my teams. I believe that it is a variation of a quote by Louis Pasteur. Dwight Eisenhower said, “Luck is where preparation meets opportunity.” Both of these quotes highlight the necessity for preparation.

Virtual Office - Asymmetric

The (rapid) Move to Virtual Work

The transition to virtual work has been underway for more than a decade. Many people, gig workers, freelancers, creatives, etc. have been working remotely for years. But recent events with the COVID-19 pandemic have forced many businesses to move employees to virtual office settings very rapidly

Illuminating the Path

It’s Not What You Don’t Know…

It’s what you know that just isn’t true.  Mark Twain said it in a more elegant way: “It ain’t what you don’t know that gets you into trouble.  It’s what you know for sure that just ain’t so.” We’re talking about insight here. There has been a lot of talk over the past few years about “emotional intelligence,” which is defined as “the …

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Asymmetric Business Strategy

Business Wargaming

A core challenge for all businesses is to understand, anticipate, and prepare for competitive activity in the marketplace. Many business plans contain a section on competition, but the level of detail is often woefully inadequate to arrive at any sort of meaningful understanding of the competitive landscape.

Search Engine Optimization SEO | Asymmetric Systems

Secure Your Website to Increase SEO

One of our top quick website improvement tips is to make your website secure with HTTPS, which is a secure version of the Http web protocol.