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Asymmetric Marketing for Small Business

Asymmetric Marketing for Small Business

By Mark Hope | May 7, 2021

On the playground and in sports we learned to play fair and that in a fair contest the winner was always the one who played a better game. But in business there are big companies and small companies. There are companies with powerful brands and those who are starting up. There are companies with tons of cash and those who struggle to make payroll. Business is not a fair fight.

Marketing Your Small Business – Focus to Win

By Mark Hope | May 4, 2021

May 4, 2021 / Mark Hope / No Comments The Things That Matter When marketing your small business, it is imperative that marketing efforts focus on things that matter. I know this sounds obvious, but in my experience working with small business leaders, it is not so common. Outcomes Stephen […]

Keep Calm and Carry On

How to Keep Calm and Carry On

By Mark Hope | May 28, 2020

Life can be difficult. Here are seven tips to help you keep calm and carry on.

Guerrilla Marketing

Why Guerrilla Marketing Must Evolve

By Mark Hope | May 17, 2020

The term “guerrilla marketing” was coined by American businessman Jay Conrad Levinson in his 1984 book of the same name. The term draws on the concept of guerrilla warfare and it purports to outline a philosophy, a strategy, and a set of tools that can be used by small businesses to gain marketing traction despite their inherently low budgets.

A Ferrari Engine to Illustrate The Asymmetric Marketing Engine

The Asymmetric Marketing Engine

By Mark Hope | May 6, 2020

Marketing is rife with models and concepts – many of which, when compared, are contradictory and either too complex or too shallow. My military training leads me to believe that models should be as simple as possible and should resonate with the knowledge and understanding that comes from empirical evidence and experience.

Small Business is the Heart and Soul of the Economy

Helpful Small Businesses Resources

By Mark Hope | March 30, 2020

There is a lot of talk about how the government is creating programs to help small businesses during this crisis. Here are a few resources that can help guide you through the challenge of finding assistance for your business.

Luck Favors the Prepared

“Luck favors the prepared.”

By Mark Hope | March 25, 2020

I’ve heard this quote many times in my life and I have used it liberally with my teams. I believe that it is a variation of a quote by Louis Pasteur. Dwight Eisenhower said, “Luck is where preparation meets opportunity.” Both of these quotes highlight the necessity for preparation.

Wargame Your COVID-19 Response

Wargame Your Business’ Response to the COVID-19 Pandemic

By Mark Hope | March 23, 2020

Crisis management templates, plans, and approaches never fully imagined a challenge as big as the COVID-19 pandemic.

Virtual Office - Asymmetric

The (rapid) Move to Virtual Work

By Mark Hope | March 20, 2020

The transition to virtual work has been underway for more than a decade. Many people, gig workers, freelancers, creatives, etc. have been working remotely for years. But recent events with the COVID-19 pandemic have forced many businesses to move employees to virtual office settings very rapidly

Illuminating the Path

It’s Not What You Don’t Know…

By Mark Hope | February 29, 2020

It’s what you know that just isn’t true.  Mark Twain said it in a more elegant way: “It ain’t what you don’t know that gets you into trouble.  It’s what you know for sure that just ain’t so.” We’re talking about insight here. There has been a lot of talk […]

Mark Hope

Mark Hope

Mark A. Hope is the founder and CEO of Asymmetric Marketing – a unique agency specializing in building high-performing sales and marketing systems, campaigns, processes, and strategies for small businesses. Asymmetric has extensive experience with machine tool dealers and operators. If you would like some help in implementing ideas like these in this article, feel free to give Mark a call at 866-607-3593 or by email at [email protected]
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