Challenge
Skaalen Retirement Services is a not-for-profit charitable organization that has operated continuum of care retirement campuses in Stoughton and McFarland, Wisconsin for over 100 years. Skaalen offers seniors a comprehensive array of living options including:
- Independent Living
- Assisted Living
- Memory Care
- Skilled Care
- Rehabilitation
Skaalenʼs goal was to refresh and modernize their brand identity and website design while ensuring their long history of high-quality service was maintained and their core mission of providing a Continuum of Christian Care was clearly communicated. Skaalen also wished to increase awareness of their services and optimize their vacancy rates. COVID-19 presented additional challenges to respectfully communicate the requirements and limitations of lockdown measures and connect residents with their families.
Strategy
We worked closely with Skaalenʼs team while developing and refreshing the overall look and feel of their brand. We created a vibrant color palette that referenced Skaalenʼs (and the town of Stoughton, WIʼs) strong Nordic roots and identified fonts to accompany their new logo. We also established a comprehensive social presence that would connect residentʼs families to their loved ones, helping families to stay informed and residents to not feel isolated.
Results
By creating a consistent, modern brand that clearly communicated Skaalenʼs retirement offering, Skaalen was able to increase awareness and demand for their services. In a short amount of time, Skaalen was able to fill all available openings and establish an ongoing waiting list. They also were able to navigate the unprecedented demands of COVID-19 compassionately and efficiently, roots and identified fonts to accompany their new logo. We also established comprehensive social presence that would connect residentʼs families to their loved ones, helping families to stay informed and residents to not feel isolated.
Strategy
- Campaign Strategy
- Creative Strategy
Systems
- Hubspot Integration
Creative
- Logo and brand guidelines
- Asset creation
- New website design
- Print Collateral/Marketing pieces (postcards, ads, one-sheets)
- Campus Signage
- Messaging
- Social content creation
- OOH (billboard)
- Event Material (hand-outs, booth graphics)
Digital
- Paid
- Website Management
- Email Marketing
- Attributions & Analytics
Visuals
LET'S WORK TOGETHER
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