Venturi Restoration
Citrus America supplies high quality juicing equipment and solutions to grocery retailers and food service operations across the country. Their juicing solutions deliver on the commitment for Healthy Profits by focusing on TASTE, HYGIENE, and EFFICIENCY. Citrus America juicers are trusted by a wide range of businesses including small cafes, bakeries, restaurants, large grocery stores and recognizable hotel chains.
Challenge
Citrus America struggled with market awareness and approached Asymmetric with the challenge of wanting to grow their business in the United States. There also was market confusion with their competition and the European partner brand. They were looking for a partner who could create awareness and increase sales.
Strategy
Our main goal has been to capture as much traffic as possible through strong digital marketing. Creating an optimized landing page that allowed Citrus to capture leads through pay-per-click campaigns was the first priority. Customers were driven from the landing page “citrocasausa.com” to the main Citrus America website. Additional ad campaigns and remarketing were created to increase traffic to the website and increase conversion rates.
The second piece of the puzzle was to optimize email marketing and create a strong social presence. Weekly emails have been developed and ongoing social campaigns and posts to create awareness and traffic to the website.
Additionally, we researched and implemented a CRM to manage, optimize and segment all marketing efforts.
Results
Asymmetric and Citrus America have developed a long-term partnership focusing on both their established goals and their dynamic needs.
• Overall site traffic up 145%
• Organic traffic up 340%
• Increased number of organically ranked keywords 550%
• Increased traffic number of top 10 ranked organic keywords 436%
• Paid search campaigns have generated over 5,000 clicks with a CTR over 7.5%
Strategy
Campaign Strategy
Creative Strategy
Systems
Hubspot Integration
Marketing/Creative
Asset creation
Messaging
Weekly emails
Social content creation
Print Collateral/Marketing pieces
Event Material (hand-outs, booth graphics)
Digital
Paid – PPC, Remarketing
Website (update & management,
add blogs, etc.)
Landing Pages (citrocasausa.com and more)
Visuals
