Venturi Restoration

Citrus America supplies high quality juicing equipment and solutions to grocery retailers and food service operations across the country. Their juicing solutions deliver on the commitment for Healthy Profits by focusing on TASTE, HYGIENE, and EFFICIENCY. Citrus America juicers are trusted by a wide range of businesses including small cafes, bakeries, restaurants, large grocery stores and recognizable hotel chains.


Citrus America struggled with market awareness and approached Asymmetric with the challenge of wanting to grow their business in the United States. There also was market confusion with their competition and the European partner brand. They were looking for a partner who could create awareness and increase sales.


Our main goal has been to capture as much traffic as possible through strong digital marketing. Creating an optimized landing page that allowed Citrus to capture leads through pay-per-click campaigns was the first priority. Customers were driven from the landing page “” to the main Citrus America website. Additional ad campaigns and remarketing were created to increase traffic to the website and increase conversion rates.

The second piece of the puzzle was to optimize email marketing and create a strong social presence. Weekly emails have been developed and ongoing social campaigns and posts to create awareness and traffic to the website.

Additionally, we researched and implemented a CRM to manage, optimize and segment all marketing efforts.


Asymmetric and Citrus America have developed a long-term partnership focusing on both their established goals and their dynamic needs.

• Overall site traffic up 145%
• Organic traffic up 340%
• Increased number of organically ranked keywords 550%
• Increased traffic number of top 10 ranked organic keywords 436%
• Paid search campaigns have generated over 5,000 clicks with a CTR over 7.5%


Campaign Strategy
Creative Strategy


Hubspot Integration


Asset creation


Weekly emails

Social content creation

Print Collateral/Marketing pieces

Event Material (hand-outs, booth graphics)


Paid – PPC, Remarketing

Website (update & management,
add blogs, etc.)

Landing Pages ( and more)


Citrus America_Jay Gardner

"Asymmetric has done an amazing job for us. We have used other companies that could not seem to figure out how to help us with our B to B business. Asymmetric stepped in and our website is looking and running great. Our SEO is growing and growing every month. The do a great job with helping us stay connected with our customers and prospects through email and social media campaigns. A big thank you to the whole Asymmetric team!"

Jay Gardner

VP of National Sales

Let's create magic together

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