A practical guide to using design thinking to solve real problems: start with deep customer empathy, reframe the brief into testable problem statements, and run fast cycles of ideation, prototyping, and usability testing. Learn facilitation tips, sprint structures, and how to move from insights to decisions so you deliver solutions that are both desirable and feasible.
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The Innovators Dilemma shows how success with sustaining innovation blinds companies to disruptive entrants with new economics and customers. Escape the trap with ambidextrous structures, separate metrics, and staged bets that let disruptive options grow without legacy constraints.
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