Search Engine Marketing

Capture demand for your products with paid search campaigns that work

PPC Audit

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We help small businesses overcome asymmetric odds.

Search Engine Marketing (SEM)

According to Google, over 73% of all visits to business sites originated with a search.

Having good SEO and ranking well is clearly a major objective for any website, but it is important to note that much of the organic traffic is not "intent" driven traffic.  Meaning that organic visitors usually convert less often.

Paid search traffic, on the other hand, is inherently "intent" driven.  When a searcher sees your ad and clicks on it, they are clearly interested in what you have to offer.  Search Engine Marketing is the art and science of designing, implementing, managing, and analyzing paid search traffic.

Capture Purchase Intent With

Targeted Campaigns

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Be there in the search results when your target audience is actively searching for solutions that are part of your product portfolio and offerings.

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Ensure that you are using all of the most effective and affordable keywords.  Target long-tail keywords that will give you an asymmetric advantage in search.

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Engage with visitors that have been to your website in the past, whether just browsing or those who abandoned their shopping cart with retargeting campaigns.

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Grow Your Business With Paid Search (PPC) Advertising

PPC, or pay-per-click advertising, is one of the most efficient ways to reach your target audience. It allows you to engage with them when they’re looking for solutions.

No matter your goal, paid search is a foundational digital marketing channel.  Our digital marketing clients use paid search to grow their business - usually in concert with other digital channels.

As a growth agency, we deliver custom PPC campaigns to increase conversions and revenue.

Check out our paid search management plans below to see what’s included in each.

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Google Ads logo featuring a multicolored capital "A" design with sections in blue, yellow, and green. The green section is circular. Below the logo, "Google Ads" is written in gray text. Perfect for an asymmetric marketing campaign by any Madison WI marketing agency.
The image features Amazon's logo, with "amazon" in lowercase black letters and a yellow arrow curving from the "a" to the "z," forming a smile-like shape. The white background underscores the clean design, reflecting the kind of branding expertise one might expect from a top marketing agency.
The image shows the YouTube logo, with "You" in black and "Tube" in white within a red rectangle. The design is minimalist and iconic, embodying the style that a Madison WI marketing agency might use for asymmetric marketing strategies on this popular video-sharing platform.
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Video Advertising

Video advertising is the use of creative visual advertising content that plays before, during, or after streaming a video.

Video advertising is growing at exponential rates because consumers are increasingly consuming video as the majority of their online content.  Today YouTube is the second largest search engine in the world.

We'll create video ads that are genuinely valuable, relevant, and entertaining.


Remarketing is a powerful way to stay connected with prospects who previously visited your website.  It is a process that positions display ads in front of these prospects as they browse Google or one of its partner websites.

Remarketing is an effective and affordable way to grow your revenue and brand awareness with prospects who have demonstrated an interest in your products or services.

Also known as retargeting, this advertising methodology can dramatically increase your return-on-investment and overall conversion rates.

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Free PPC Campaign Audit

Give us your information in this form and we'll put our team to work on a no-cost audit of one of your Google Ads campaigns.

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E-Commerce Advertising

Shopping ads are used to promote your online and local inventory, boost traffic to your website, and generate highly qualified leads.

Amazon advertising is a type of paid search advertising, using keywords, to display relevant product advertisements when shoppers run a search on Amazon's website.

Display ads, often referred to as banner ads, are the oldest form of advertising on the internet.  Using ad networks like Google, which dynamically targets people based upon their interests and behavior, can be a highly effective way to grow your brand awareness and revenue.

Local Services Ads

Google's Local Service Ads are a great way for service businesses to capture demand within their local market area.  They are a great addition to local SEO for businesses like plumbers, locksmiths, electricians or heating services.

When a searcher enters a query, they will see several trusted professionals in their area positioned above the traditional paid search ads.  These ads will show a telephone number, business hours, reviews, and ratings.

Our local services advertising campaigns will ensure that you are not only top-of -mind, but top of the search results when prospects are looking for professionals with your skills.

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"Asymmetric has done an amazing job for us. We have used other companies that could not seem to figure out how to help us with our B to B business. Asymmetric stepped in and our website is looking and running great. Our SEO is growing and growing every month. The do a great job with helping us stay connected with our customers and prospects through email and social media campaigns. A big thank you to the whole Asymmetric team!"

Jay Gardner

Sales Manager at Citrus America

"Asymmetric are a true partner - they are an extension of our team and always act as such - with passion, professionalism and a winning attitude."

Ahmed ElAzizi

CEO of Innoviom

"Asymmetric has been very attentive to our needs and has provided recommendations and professionalism to our marketing. Asymmetric is also our website creator and they have been very responsive to our unique requirements in an industry that they didn't have much experience with in the beginning. I would recommend them for marketing, websites and CRM customizations."

Jeff Hassen

CEO of Machinery Source

"The Asymmetric team helped me leverage my company's values to generate significant, sustainable incoming leads. I recommend their unmatched services to many. Asymmetric has been my company's GREATEST investment, to date."

Alex Ray

Owner - Capstone Realty

"Outstanding marketing agency. Every project on time, on budget, and on specification. I highly recommend them."

Patrick A.

General Manager

"Asymmetric created our entire brand package - logo, typography, colors, images - everything!  Excellent work, I highly recommend them."

Chris T.


I would, without hesitation, recommend them to anyone I know.

Matthew P.

Business Owner

"The service and attention to detail are excellent. Additionally, Asymmetric is highly recommended!"

William Green

Owner - Fox City Flix

Paid Search Packages


  • Up to $5,000/mo in ad spend
  • Up 2,000 targeted keywords
  • Google Ads & Bing Networks
  • Strategic bid management
  • Attribution & Tracking
  • Metrics & Reporting

15% of Monthly Ad Spend

Initial Investment: $750 + 1 Month's Management Fee


  • $5,001 - $10,000/mo in ad spend
  • Up 5,000 targeted keywords
  • Google Ads, Google Shopping & Bing Networks
  • Fraud activity monitoring
  • Strategic bid management
  • Attribution & Tracking
  • Metrics & Reporting

13% of Monthly Ad Spend

Initial Investment: $700 + 1 Months Management Fee

Most Popular


  • $10,001+/mo in ad spend
  • Up 10,000 targeted keywords
  • Google Ads, Google Shopping & Bing Networks
  • Fraud activity monitoring
  • Strategic bid management
  • Attribution & Tracking
  • Metrics & Reporting

11% of Monthly Ad Spend

Initial Investment: $500 + 1 Months Management Fee

Need a custom plan? Click below to have one of our digital marketing experts craft one that is just right for you!

Some of Our Amazing Clients

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Our Approach

We combine deep insights, dynamic marketing, and custom systems to make your company more competitive.

Our asymmetric strategies, processes, and tools will give you the edge that you need to win.

We use a wide range of marketing tools - social media, email, content, SEO, and many other growth tactics.

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Two giant robots clash in a snowy, desolate cityscape. The red robot, on the right, is shooting flames from its arm at a larger gray robot on the left, which raises its arm in defense. Amidst partially destroyed skyscrapers under a cloudy sky, it feels like Madison WI after an asymmetric marketing campaign gone awry.

Who is Asymmetric?

Our team is comprised of entrepreneurs, military and business leaders, and seasoned creative executives. Our founder, Mark Hope, is an experienced business executive that has founded and led several companies.

Mark’s career began in the US Army where he was a Special Operations Officer serving in a variety of roles with elite units and has evolved across companies large and small in a wide range of industry sectors.

Asymmetric has worked with clients ranging from Fortune 500 companies to early-stage startups. We work with companies all over the globe that sell products as well as services.


Contact us to learn more about how Asymmetric can help you effectively and efficiently grow your business.

A dynamic scene of a battle between two robots in a destroyed cityscape. The gray robot on the left, much like the powerful strategies devised by Madison WI's top marketing agency, smashes the ground with force, while the red robot on the right is agile and precise, firing an energy beam. Debris and smoke fill the air.

Why is Asymmetric Different?

When it comes to making decisions about who to partner with to help develop and grow your business, don't you want to work with a team that has successfully walked in your shoes?

We know what it’s like to fight for market share against larger and better-capitalized adversaries and have the tools and experience to help you succeed.

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