Citrus America supplies high quality juicing equipment and solutions to grocery retailers and food service operations across the country. Their juicing solutions deliver on the commitment for Healthy Profits by focusing on TASTE, HYGIENE, and EFFICIENCY. Citrus America juicers are trusted by a wide range of businesses including small cafes, bakeries, restaurants, large grocery stores and recognizable hotel chains.
Challenge
Citrus America approached Asymmetric with the challenge of growing their business in the United States. There was significant market confusion with their competition as well as their European partner brand. They were looking for a partner that could create awareness and increase sales.
Strategy
Our strategy has been to strengthen Citrus America’s digital marketing, thereby capturing as much traffic as possible and addressing market confusion. We first created an optimized landing page that allowed Citrus to capture leads through pay-per-click campaigns and redirect people familiar with the brand name “Citrocasa” to the main Citrus America website.
Additional ad and remarketing campaigns were created to increase traffic to the website and increase conversion rates. We also optimized their email marketing and created a strong social presence. Customized weekly emails and ongoing social campaigns and posts have been developed to create awareness and traffic to the website. We also worked with Citrus to identify and implement a CRM to manage, optimize and segment all marketing efforts.
Results
Asymmetric and Citrus America have developed a long-term partnership focusing on both their established goals and their dynamic needs.
- Overall site traffic up 145%
- Organic traffic up 340%
- Increased number of organically ranked keywords 550%
- Increased traffic number of top 10 ranked organic keywords 436%
- Paid search campaigns have generated over 5,000 clicks with a CTR over 7.5%
Strategy
- Campaign Strategy
- Creative Strategy
Systems
- Hubspot Integration
Creative
- Asset creation
- Digital design
- Print Collateral
- Event Materials Messaging
- Social content creation
Digital
- Paid
- Website Management
- Landing Pages
- Email Marketing
- Attributions & Analytics
Visuals - Citrus America
Testimonial - Citrus America
Elevate Your Marketing Like Citrus America with Asymmetric Marketing
Asymmetric Marketing partnered with Citrus America to enhance its digital presence, optimize SEO, and develop content strategies that resonate with its audience. By refining their approach to commercial juicing solutions, we helped Citrus America increase its visibility and engagement with key food service and grocery markets. Our expertise drove measurable growth for their brand, from website optimization to targeted marketing campaigns.
If you’re ready to take your business to the next level, partner with Asymmetric Marketing. Whether you're in food service, retail, or beyond, we have the skills to make your marketing work harder for you. Learn more about Citrus America’s innovative juicing solutions by visiting Citrus America, and contact us today to find out how we can help your business grow.
LET'S WORK TOGETHER
Contact us to learn more about how Asymmetric can help you effectively and efficiently grow your business