Overcome Asymmetric Odds
Asymmetric's foundational beliefs in the application of military strategy and philosophy inform our approach to insights. We believe that no business initiative of consequence should ever be embarked upon without an underlying insight that underpins that initiative.
Build an Asymmetric Business
Business isn’t fair. You have competitors with many more resources at their disposal. They have powerful brands, great people, lots of cash - how do you compete?
Asymmetric marketing uses processes and tools that help you compete against much larger and better-capitalized adversaries. We’ll help you identify your markets, tailor your proposition, target your audience, and, above all else, drive your revenue.
Revenue is the engine that keeps you in business. Spending money on a bunch of new-fangled marketing nonsense will not pay your bills.
Loyal customers are five times as likely to repurchase, five times as likely to forgive, four times as likely to refer, and seven times as likely to try a new offering.
What is customer loyalty? It is not just about purchasing behavior. It is a deeply held commitment to re-buy or re-patronize a preferred product consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing.
It addresses the nexus of attitude and behavior. Use these insights to build a more robust business.
Qualitative and quantitative insights into opinion, attitude, and perception are achieved through the employment of a range of different types of qualitative research.
As a growth agency, Asymmetric addresses these questions using:
- Focus Groups
- Concept Testing
- Pricing Research
- Brand/Price Tradeoff
- Tracking Studies
Know your market, your consumer, and your competitors before you make consequential decisions.
Eye-tracking is a technology that allows you to understand what a person is really looking at while watching advertising, viewing design layouts, browsing a website, or looking at a shelf-set. It is the most objective method to measure a consumer's attention. Insights from this research can be invaluable to your business.
With eye-tracking you can easily test:
- Images (print ads, banners, etc.)
- Packages or product concepts
- Product shelf placement
Our survey engine utilizes eye-tracking and other neuromarketing technologies to allow you to cross-analyze consumers' explicit responses with their non-conscious reactions to give you the most reliable insights.
A systematic collection and analysis of information from multiple sources to generate insights that provide a company with an asymmetric advantage over its competition.
It is a process that involves a deep understanding of the competition, the market, the regulatory environment, and other elements that play a role in the business ecosystem.
Asymmetric uses a wide array of competitive analysis frameworks, wargaming, and strategy formulation workshops to build robust plans.
The company is licensed as a private detective agency and the investigative and due diligence team are experienced in drilling down to the most granular level of detail in order to ensure that all relevant aspects of the competitive situation are understood.
Some of Our Amazing Clients
Military strategy classics such as The Art of War or On War address the principles of conflict. We believe these principles are an excellent way to approach strategy development for a business as it competes in the marketplace.
Our understanding of both ancient and contemporary military strategy principles and our experience in applying these principles to business make us a unique partner in the development of your business strategy.
Our founder served as a Special Operations Officer in the U.S. Army. He was trained in the principles, strategies, and tactics of guerrilla warfare, unconventional warfare, low-intensity conflict, and counter-insurgency. Following his military career, he spent over twenty years in a variety of leadership roles in companies large and small.
He founded Asymmetric as an agency designed to serve the small businesses that are the heart and soul of our economy. We are an agency made up of experienced entrepreneurs and business leaders that work hard every day to help our clients win the unfair battle against larger competitors in the fight for market share and profitability.
We are a unique agency. Combining deep insights, dynamic marketing, and custom systems will make your company more competitive. We know what it’s like to fight for market share against larger and better-capitalized adversaries. Our asymmetric strategies, processes, and tools will give you the edge that you need to win. We use a wide range of marketing tools - social media, email, content, SEO, and many other growth tactics.
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