We help small businesses overcome asymmetric odds.
Social Media Marketing
Social media platforms such as Instagram, Facebook, Twitter, and LinkedIn are a tremendous opportunity for small and medium-sized businesses to reach their target audience in an effective and cost-efficient manner.
No longer is it necessary to use mass-marketing techniques to try to get your message in front of your target audience. Today's social networks have very fine detail about the demographics, psychographic, behavior, attitudes, and motivation of your personas.
Asymmetric social media marketing utilizes a unique approach to social media. Our asymmetric strategies, processes, frameworks, and tools will give you the edge that you need to compete in the uneven battle for market share and profit.
Embed Your Brand into the Global Conversation
Social media, when used strategically, is the most powerful form of marketing and market research the world has ever seen. But your relationship with it won't manage itself.
The true power of social media is influence. Social provides a way to not only engage with customers, but also influence them with the right content to help them make a decision.
Use affiliates to grow your business through the marketing of your products to their audiences. A performance-based system that gives you an asymmetric edge in the market.
Social Media Advertising
Advertising on social media is an incredibly focused way to reach the audience that you want.
It's hard to imagine any company today could be successful and experience substantial growth without the use of social media advertising.
There are more than 2.38 billion monthly active users on Facebook and over 500 million daily Instagram users.
Social media advertising is more cost-effective than traditional advertising. With social ads, you set your budget and only pay for engagement by members of your target audience.
Social Media Retargeting
When shoppers browse elsewhere after they leave your site, social retargeting can reintroduce them and remind them of their interest in your products.
Social media retargeting allows you to reengage with consumers with a variety of ad formats.
When someone visits your website and adds something to the cart, views a product page, or makes a purchase, we can drop a cookie on their browser, making this behavior a part of their record.
Later, on another website, a retargeting partner can see this cookie and serve an advertisement that will engage the consumer with information about a product that they have already shown an interest in.
Free Web Page Audit Tool
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Influencer Marketing
In the past, influencer marketing was limited to celebrities and a few prolific bloggers. Now, we see social media influencers capturing the attention and imagination of millions of followers and exerting a level of influence previously unimaginable.
Influencer marketing is a form of social media marketing that uses endorsements and product mentions from influencers -- people who have a dedicated following and are viewed as experts within their niche.
Influencer marketing works because they have built trust with their followers and their recommendation is a form of social proof - a powerful indicator that a product is trusted by those in the know.
Affiliate Marketing
Affiliate marketing is a form of revenue sharing. It allows a manufacturer or brand owner to sell its products through others that have the willingness and ability to sell their products.
Affiliates are promoters that have a financial incentive to sell products through an affiliate program.
An affiliate program has three parties - the merchant (manufacturer or brand owner), the publisher (affiliate), and the consumer.
Thus affiliate marketing is the process of spreading product creation and marketing across different parties, where each party shares in the profit generated by the sales.
WHAT OUR CUSTOMERS ARE SAYING
Some of Our Amazing Clients
Social Media Marketing Packages
TWO NETWORKS
- Social Media Strategy
- Competitive Analysis
- Editorial Calendar
- Hashtag Research
- Revise Page Structure
- 30 Posts
- 8 Custom Images
- 4 Boosted Posts
- Attribution & Tracking
- Metrics & Reporting
- Account Team
$1,800 Monthly Retainer $400 Boosted Post Spend
THREE NETWORKS
- Social Media Strategy
- Competitive Analysis
- Editorial Calendar
- Hashtag Research
- Revise Page Structure
- 45 Posts
- 10 Custom Images
- 6 Boosted Posts
- Attribution & Tracking
- Metrics & Reporting
- Account Team
$2,000 Monthly Retainer$600 Boosted Post Spend
FOUR NETWORKS
- Social Media Strategy
- Competitive Analysis
- Editorial Calendar
- Hashtag Research
- Revise Page Structure
- 60 Posts
- 12 Custom Images
- 8 Boosted Posts
- 1 Custom Contest
- Attribution & Tracking
- Metrics & Reporting
- Account Team
$2,300 Monthly Retainer$800 Boosted Post Spend
Don't see what you need? Contact us and we'll create a package just for you.
Our Approach
Military strategy classics such as The Art of War or On War address the principles of conflict. We believe these principles are an excellent way to approach strategy development for a business as it competes in the marketplace.
Our understanding of both ancient and contemporary military strategy principles and our experience in applying these principles to business make us a unique partner in the development of your business strategy.
Why Asymmetric?
Our founder served as a Special Operations Officer in the U.S. Army. He was trained in the principles, strategies, and tactics of guerrilla warfare, unconventional warfare, low-intensity conflict, and counter-insurgency. Following his military career, he spent over twenty years in a variety of leadership roles in companies large and small.
He founded Asymmetric as an agency designed to serve the small businesses that are the heart and soul of our economy. We are an agency made up of experienced entrepreneurs and business leaders that work hard every day to help our clients win the unfair battle against larger competitors in the fight for market share and profitability.
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About Us
We are a unique agency. Combining deep insights, dynamic marketing, and custom systems will make your company more competitive. We know what it’s like to fight for market share against larger and better-capitalized adversaries. Our asymmetric strategies, processes, and tools will give you the edge that you need to win. We use a wide range of marketing tools - social media, email, content, SEO, and many other growth tactics.