The Top Senior Living & Assisted Living CRMs Compared

If you operate or market for a senior living community, you already know how important it is to keep your occupancy high and your staff positions filled. But what many communities don’t realize is how critical your CRM (Customer Relationship Management software) is to achieving that goal.

Your CRM isn’t just a digital Rolodex. When used properly, it’s the engine that keeps your marketing, sales, and operations teams aligned, helping you:

• Track and follow up with new resident inquiries

• Stay in touch with families as they move through the decision-making process

• Ensure no lead slips through the cracks

• Recruit and follow up with staff candidates

• Measure performance so you can invest in what’s working

At our agency, we’ve worked with a wide range of CRMs in the senior living space, including industry-specific platforms like Talk Further and Welcome Home, as well as more general systems like HubSpot and GoHighLevel. Each system has its pros and cons depending on your community’s size, budget, team structure, and goals.

We’ve compiled research (with help from Perplexity AI) on the top assisted living CRM solutions available for senior living companies like yours. Below you’ll find a quick summary of what sets each one apart, along with real-world pros and cons to help you make the right decision.

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Top Senior Living & Assisted Living CRMs Compared

🧠 HubSpot CRM (Not industry-specific)

One of the most popular CRMs across industries. HubSpot is great for teams who want sales, marketing, and automation tools in one place.

Pros

• Free plan for small teams

• Powerful automation and email tools

• 1,000+ integrations

• Intuitive sales pipeline tracking

Cons

• Premium plans get expensive fast

• Some core features are locked behind paywalls

• May require technical onboarding

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⚙️ GoHighLevel (Not industry-specific)

Originally built for marketing agencies, GoHighLevel offers a full suite of tools: CRM, email/text automation, landing pages, and appointment scheduling.

We love to use this one with our clients because they can be under our senior living market agency's account.

Pros

• Unlimited contacts and automation

• Affordable pricing

• White-label and agency-friendly

• Great for building multi-step staff recruitment funnels

Cons

• Steep learning curve

• Support and documentation lag

• Some customization requires tech-savviness

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🧬 Talk Further (Further CRM)

One of the most advanced industry-specific CRMs we’ve encountered. Talk Further uses AI to follow up with resident leads 24/7.

Pros

• AI-driven SMS, email, and chat automation

• Built for the senior living sales journey

• Advanced analytics and CRM integrations

• Measurable ROI and call tracking built in

Cons

• Requires digital marketing infrastructure to be most effective

• Specialized platform may not apply outside the industry

• Initial learning curve for teams new to automation

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🏠 Yardi RentCafe Senior CRM

Designed by one of the biggest names in senior housing tech. Best when used as part of the full Yardi ecosystem.

Pros

• Built for senior living workflows

• Tightly integrates with care, leasing, and billing

• Mobile-friendly and data-rich

Cons

• Can be complex to set up

• Works best when bundled with other Yardi tools

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👥 WelcomeHome Software

A modern, clean interface designed to streamline the sales process.

Pros

• Easy to use and train staff on

• Strong automation and reporting tools

• Optimized for senior living lead management

Cons

• Integration options may be limited

• Requires some onboarding for advanced use

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🧾 Continuum CRM

Another niche CRM focused on sales and marketing for senior care communities.

Pros

• Great for sales pipeline tracking

• Strong configuration options

• Robust reporting and resident profiles

Cons

• Smaller platform and support network

• Customization may require more setup

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🧩 Eldermark CRM

Focuses on operational efficiency with lead and resident tracking.

Pros

• Connects to admissions, care, and billing

• Custom workflows tailored to senior living

• Good for operators who also need care coordination

Cons

• May feel complex without CRM experience

• Less flexible for external integrations

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🧠 Aline

A comprehensive platform that combines CRM with care and billing.

Pros

• All-in-one solution

• Streamlined operations

• Connects marketing, sales, and care data

Cons

• May be overkill for smaller operators

• Works best if you adopt the full suite

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Summary Table

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Our Take

If you’re a senior living operator serious about filling your units and growing your business, your CRM matters—a lot.

We’ve personally worked with Talk Further, WelcomeHome, GoHighLevel, and HubSpot with our clients. Each one has its strengths depending on your team’s needs and digital maturity.

• If you're newer to digital marketing and need help setting up automated follow-up for leads or staff applicants, GoHighLevel or Talk Further may be great options.

• If your sales and marketing teams are used to working across platforms and want high flexibility, HubSpot remains a solid choice.

We’ve seen what’s possible when the right CRM is paired with high-quality advertising and follow-up systems: Copperstone went from 50% to 75% occupancy in under 5 months, and Milestone Senior Living jumped from 82% to 95.5% in 9 months—with a 20x return on marketing spend.

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Want Help Choosing or Integrating a CRM?

We help assisted living and senior living communities fill their units and staff positions faster and more profitably using smart marketing, sales automation, and CRM integration. If you’d like help deciding which CRM is best for your team—or want to get more out of the one you already have—book a strategy call or email me directly.

Let’s get your community full and thriving.