Karly Oykhman

Karly Oykhman runs client delivery at Asymmetric Marketing, owning the day-to-day relationship with every active project, coordinating internal work across disciplines, and making sure clients see the results of our thinking rather than the mechanics behind it.

Her background combines marketing strategy, brand management, and CRM/customer relationship work across both client-services contexts and independent consulting. She co-founded Eydn, an AI-powered wedding planning platform, in 2026, a side project that shapes how she thinks about the way new AI tools are changing consumer software and how companies compete.

She holds a Master of Arts in Integrated Marketing Communication from the University of North Carolina Wilmington, where she published research in The Sport Journal on athlete wellbeing during her graduate work.