Five people. One way of working.

Mark founded Asymmetric Marketing in 2012 on one idea: a smaller company can beat a better-funded competitor, but only if it stops trying to fight on the bigger company’s terms. More than a decade of work with Fortune 500 clients and smaller challengers has sharpened that idea into how the firm works today.

Before Asymmetric, Mark held senior leadership roles inside the big category-leading brands that smaller companies have to outsmart. At The Coca-Cola Company he ran marketing and the P&L across several countries in Central Europe, learning what large brands do well, what they do poorly, and where the gap between the two leaves an opening for a smaller, smarter competitor. As Senior Vice President of Sales & Marketing at Safety-Kleen Systems, a roughly $1 billion services company, he led the customer-loyalty and retention work that cut customer churn nearly in half. He’s also the founder and CEO of Pegasus Sustainability Solutions (later Pegex) and the founder of Epoch Insights.

Earlier, Mark served in the U.S. Army from 1977 to 1988, in the 1st and 3rd Battalions of the 75th Ranger Regiment and as an Operator in 1st Special Forces Operational Detachment–Delta (Delta Force). Ranger Course Honor Graduate. What he learned there is the same thing the firm runs on today: a smaller, sharper, better-prepared side can beat a bigger one when it picks its spots and does the work cleanly, without wasting a thing.

Melissa leads creative direction and project management at Asymmetric, responsible for how strategic positions translate into brand, content, and digital assets that carry them into the market. Her work combines creative vision with the operational rigor that keeps complex, multi-channel engagements on time and coherent across every deliverable.

Before Asymmetric, Melissa was an Associate Creative Director at Healthgrades, where she led integrated creative development across email, digital, direct mail, and out-of-home for multi-channel healthcare audiences. Earlier, she was a Senior Art Director at JohnsonRauhoff.

She has seven years at Asymmetric and two decades in creative leadership roles across agencies and in-house teams. Her range, brand strategy, creative direction, team leadership, and running campaigns across every channel, is why Asymmetric can run strategy and creative as one continuous flow instead of a handoff.

Karly runs client delivery at Asymmetric, owning the day-to-day relationship with every active project, coordinating internal work across disciplines, and making sure clients see the results of our thinking rather than the mechanics behind it. She describes herself as a creative thinker and collaborative doer; clients describe her as the person who keeps everything moving without drama.

Her background combines marketing strategy, brand management, and CRM/customer relationship work across both client-services contexts and independent consulting. She co-founded Eydn, an AI-powered wedding planning platform, in 2026, a side project that shapes how she thinks about the way new AI tools are changing consumer software and how companies compete.

Published research in The Sport Journal on athlete wellbeing at UNC Wilmington during her graduate work.

Gilbert leads performance marketing at Asymmetric, paid media, search, marketplace advertising, and the numbers work that turns marketing spend into measurable leads and revenue. His particular specialty is Amazon marketplace competition, where AI-driven bidding and category-specific advertising produce outsized results for smaller brands competing against marketplace-native sellers and competitors with unlimited budgets.

Before moving full-time into performance marketing, Gilbert spent fourteen years as a Senior Staff Engineer in semiconductors, a background that shaped the analytical rigor and systems thinking he brings to marketing work. The combination is unusual and useful: most performance marketers can run campaigns; few can build the measurement systems, attribution, and tuning that let campaigns keep getting better over time.

Sebastian runs operations at Asymmetric, the internal systems, tools, processes, and coordination that let a small senior team deliver at the scale of a much larger agency. For “senior people do the work” to be a real claim and not a contradiction, the operations behind it have to hold up. Sebastian is what makes them hold up.

He joined Asymmetric after graduating from the University of Cincinnati, where he graduated with university honors and a 3.72 GPA, named Cincinnatus Scholar and University Honors Scholar. His background combines formal marketing training (BBA, Marketing) with hands-on work across digital marketing, SEO, PPC, content, account management, which gives him the practitioner’s eye for what operations actually needs to support, not just what it should look like in a flowchart.