Asymmetric
Free tool

How much should you spend on marketing?

Most companies set their budget by copying an industry average, a number skewed by big companies that look nothing like them. Start from your growth goal instead. Two answers, an honest range in seconds. No email required.

Your numbers

Two answers. The range updates as you go, so there’s nothing to submit.

Round numbers are fine. This is a starting point, not an audit.

Growth ambition
Business model (optional)

Refines the comparison. Skip it and we use an overall average.

Step 1 of 2

Add your annual revenue.

Your budget range appears right here as soon as you do. Nothing to submit, and no email needed for it.

A rough starting point, not a set plan. Not financial advice.

Next

You’ve got the number. Now put it where it counts.

The number is the easy part. Where you put it, against rivals who spread theirs thin, is where you get ahead.

A rough starting point, not a set plan. Not financial advice.