The Resource Hub.
Tools, playbooks, and field guides for smaller local service businesses. The same methods we use to help them out-compete the big chains. Most are free; the in-depth ones ask only for your email.
Answers in seconds. No email required.
Marketing Budget Calculator
Get an honest budget range from your growth goal in seconds, then see where to put it so it actually wins you jobs.
Open the tool →Customer Loyalty Check
Are your customers loyal, or just sticking around because switching is a hassle? Nine questions show you which, then give you a plan to win real loyalty.
Open the tool →Click Through Rate Calculator
Get your CTR in seconds, then the part that matters: what those clicks cost, how many converted, and whether the rate was worth paying for.
Open the tool →A size-up-your-competition tool is next.
Guides you can download and run.
The Marketing Budget Playbook
Set your marketing budget from your growth goal instead of an industry average: why percent-of-revenue is a description rather than a decision, the five-step arithmetic from revenue gap to spend, how to split capture from create, what to cut first when it tightens, and a worksheet to land on your number.
Get the playbook →
The Local Search Playbook
How an independent outranks a national franchise in its own metro: why their scale is the opening, what actually moves the map pack, the service-area page pattern, reviews and speed-to-lead, the five mistakes that waste the work, and a worksheet for picking the ZIP codes worth winning first.
Get the playbook →
The Business Wargame Playbook
A run-it-yourself field guide to business wargaming: what it is, when to run one, the five phases, who sits on which team, a sample two-day agenda, what a good game surfaces, the five mistakes that waste it, and a pre-game worksheet you can fill in before you start.
Get the playbook →Frequently asked questions
Are the tools really free?
Yes. The interactive tools, like the Marketing Budget Calculator, are free and require no email. The in-depth playbooks and field guides ask only for your email so we can send them to you.
Who are these resources for?
Smaller local service businesses trying to out-compete the big chains and franchises. The tools and playbooks are the same methods we use in client work, packaged so you can run them yourself.
What if I want the method applied to my own market?
The tools and playbooks show the method; the 1-Day Pathfinder Sprint applies it to your market: we go through your real numbers and build you a 90-day system you can run.
Put the resources to work.
The tools and playbooks show the method; the 1-Day Pathfinder Sprint applies it to your market: we go through your real numbers and build you a 90-day system you can run.
Prefer to follow along first? Get occasional emails on out-competing the big chains.