A Madison marketing agency for local service businesses
You’re up against franchises, private-equity-backed rollups, and lead platforms for the same Dane County customers, and most of them can outspend you. We help independent service companies here win the searches and calls that turn into jobs. Our office is on Landmark Place in Madison, and we take one company per trade.
Results from businesses around Madison.
All three are Dane County clients competing for local customers, the same as you.
top-three Google rankings, with about 11× the organic traffic in two years
Advanced Health & Safety, mold and asbestos inspection, Madison
daily organic visits within two months, with leads at the lowest cost of the year
Exterior Renovations, exterior remodeling, Madison area
of openings filled, plus a waiting list
Skaalen Retirement Services, Stoughton and McFarland
What we do for Madison businesses
Getting found, getting chosen, and answering fast enough to win the job. We run these together, because a call nobody answers wastes what you spent to get it.
- 01
Your Google Business Profile and the map
Many service searches in Madison put Google's map and three businesses above every website. We keep your profile complete and accurate, set the right categories, and keep new reviews coming in, so you're one of the three people call.
- 02
Local SEO and service pages
A page for each service you sell and each area you cover, from the isthmus out to Middleton, Verona, Fitchburg, Sun Prairie, and Waunakee, written to answer what buyers ask before they call.
- 03
Google Ads and Local Services Ads
Budget goes to the searches that turn into booked jobs and comes off the ones that don't. For Exterior Renovations, the siding campaign ran at about $42 a lead while showing for nearly 80% of the searches it could.
- 04
Answering every lead fast
Ranking only helps if someone picks up. An automatic text-back answers every new lead in under 60 seconds, and we measure how long your calls and forms really wait for a person.
- 05
Knowing your Madison competitors
We look at the local companies you lose jobs to: what they rank for, where they advertise, and where they're thin. Then your budget goes where they're weakest.
One day to find where you can win in Madison.
The Pathfinder Sprint is a one-day working session for $950. Before we meet, we research your market and the Madison competitors you lose jobs to. On the day, we build the plan with you. If you continue to a monthly plan, the full $950 comes off your first month.
Monthly plans are $4,500 and $8,500 a month, month to month. Compare the plans.
One operator per trade, per metro.
Everything we build is aimed at winning one local market, so we can't do it for two companies in the same one. Once an operator in your trade and your metro is in, we turn the next one away, and that works both ways: if you're the one out in front, the shop chasing you can't hire us to close the gap. We also only run three of these a month, because the founder is in the room for all of them.
Find us in Madison
Hours
Monday to Friday, 9am to 5pm Central
Closed weekends
Working with a Madison marketing agency
Do you only work with Madison businesses?
No. We work with independent service companies across the country, one per trade in each market. Madison is home, and some of our best results come from businesses here.
What kinds of businesses do you work with?
Owner-run home and commercial service companies, usually doing $2 million to $10 million a year: restoration, environmental remediation, HVAC, plumbing, electrical, roofing and exterior contractors, inspection firms, and similar trades. If you compete with franchises and private-equity-backed rollups for local jobs, we're built for you.
What does marketing with you cost?
You start with the Pathfinder Sprint, a one-day working session for $950. If you continue, the full $950 comes off your first month. Monthly plans are $4,500 and $8,500 a month, and both run month to month, with no long contract.
Why only one company per trade?
Everything we build is aimed at winning a local market, and we can't try to win it for two competitors at once. Once we work with a plumber in Madison, the next Madison plumber who asks gets a no.
Where is your office?
2921 Landmark Place, Suite 215, Madison, Wisconsin 53713. We're open Monday to Friday, 9am to 5pm Central, and you can reach us at 608.410.4450.
See where your Madison competitors are weakest.
We do the research before the Sprint, and you keep the results either way.
One company per trade in Madison. Three Sprints a month.