Case Study – Skaalen

Challenge

Skaalen Retirement Services is a not-for-profit charitable organization that has operated continuum of care retirement campuses in Stoughton and McFarland, Wisconsin for over 100 years. Skaalen offers seniors a comprehensive array of living options including:

• Independent Living
• Assisted Living
• Memory Care
• Skilled Care
• Rehabilitation

Skaalen’s goal was to refresh and modernize their brand identity and website design while ensuring their long history of high-quality service was maintained and their core mission of providing a Continuum of Christian Care was clearly communicated. Skaalen also wished to increase awareness of their services and optimize their vacancy rates. COVID-19 presented additional challenges to respectfully communicate the requirements and limitations of lockdown measures and connect residents with their families.

Strategy – Skaalen

We worked closely with Skaalen’s team while developing and refreshing the overall look and feel of their brand. We created a vibrant color palette that referenced Skaalen’s (and the town of Stoughton, WI’s) strong Nordic roots and identified fonts to accompany their new logo. We also established a comprehensive social presence that would connect resident’s families to their loved ones, helping families to stay informed and residents to not feel isolated.

Results

By creating a consistent, modern brand that clearly communicated Skaalen’s retirement offering, Skaalen was able to increase awareness and demand for their services. In a short amount of time, Skaalen was able to fill all available openings and establish an ongoing waiting list. They also were able to navigate the unprecedented demands of COVID-19 compassionately and efficiently.

Strategy

• Campaign Strategy
• Creative Strategy

Systems

• Hubspot Integration

Creative

• Logo and brand guidelines
• Asset creation
• New website design
• Print Collateral/Marketing pieces (postcards, ads, one-sheets)
• Campus Signage
• Messaging
• Social content creation
• OOH (billboard)
• Event Material (hand-outs, booth graphics)

Digital

• Paid
• Website Management
• Email Marketing
• Attributions & Analytics

Visuals – Skaalen