Paid Media
You’re paying for traffic and trusting the platforms to tell you whether it worked — and they’re grading their own homework. The numbers that justify more spend aren’t the numbers that tie to revenue, so budget quietly leaks into impressions that never become customers. We run Google Ads, Meta, Amazon PPC, and LinkedIn as one program with attribution you own, so every dollar earns its place against closed revenue, not a platform pixel.
Precision beats volume.
Most of your paid budget is being optimized for reach — and reach is what costs you. A smaller, sharper company can’t win by buying the largest audience; spread evenly across every keyword and placement, the spend thins out and the cost-per-lead drifts up while the platforms report a ROAS that flatters their own pixel. That’s how the budget plateaus instead of compounding. What you actually want is fewer wasted clicks and a lower, defensible cost-per-lead — spend massed on the exact accounts and high-intent searches you’re built to serve, where you can own impression share the big spenders ignore. We run all four channels as one coordinated program, choose them by where your buyers decide rather than what’s fashionable, and build the server-side tracking and deduplicated attribution that takes scoring out of the platforms’ hands — so every campaign teaches the next one what actually worked.
The platforms grade their own homework. Left alone, they report the numbers that justify more spend — last-click conversions, inflated view-through, ROAS measured against their own pixel. We build the measurement and attribution infrastructure that takes scoring out of their hands: server-side tracking, deduplicated conversions, and a clean line from ad click to qualified lead to closed revenue. That infrastructure is what turns spend into something that compounds, because every campaign teaches the next one what actually worked.
Concentration beats spread. Rather than thin a budget evenly across every keyword, audience, and placement, we mass it on the highest-intent terms and the accounts most likely to buy — and starve the rest. A challenger brand can dominate the narrow set of searches that matter to it long before it could afford to compete on the broad ones. We’d rather own the queries with buying intent at high impression share than rent visibility across a market we can’t win outright.
Creative is the variable with the most leverage, so we test it like one. Structured, continuous testing across offers, hooks, and formats — one disciplined experiment at a time, with enough volume behind each to trust the result. Winners scale, losers get cut, and the account gets sharper every month instead of drifting. The work compounds: better data feeds better targeting, better targeting feeds better creative, and the cost to reach the right buyer keeps falling.
Build the measurement, then spend on what works.
Audit
We start with your tracking before your spend, because broken measurement is the more expensive problem. We trace the path from ad click to qualified lead to closed revenue and find where it’s severed — last-click conversions standing in for real attribution, view-through inflating numbers nobody can act on, budget bleeding into keywords and placements that never convert. You walk us through your accounts, your CRM, and what you currently believe is working. The deliverable is a clear read on where the money actually goes versus where the platforms say it goes — the gap that’s been quietly capping your return. Everything we build next is aimed at closing it.
Strategy
We decide where budget gets massed before a dollar runs. That means choosing the channel mix by where your buyers actually decide — Google, Meta, Amazon, LinkedIn — not by what’s fashionable, and identifying the high-intent searches and accounts you’re uniquely built to serve, where you can own impression share the big spenders ignore. Just as important, we design the measurement first: server-side tracking, deduplicated conversions, and the line back to revenue, specified up front so the program can learn from day one. You’ll see the plan — channels, audiences, the concentrated bets, and how each will be judged. It’s the difference between spending evenly across a market you can’t win and concentrating on the slice you can.
Launch
We build the campaigns on top of the measurement, not the other way around. The server-side tracking and deduplicated conversion logic go in first, so every click is attributed cleanly the moment spend starts; then we structure the campaigns around the high-intent terms and accounts from strategy, and produce the initial creative — offers, hooks, and formats built to be tested, not admired. You’re asked for brand assets, offer details, and sign-off on the concentrated approach. What goes live is a program standing on a foundation that can actually learn, instead of one optimizing toward a platform’s flattering pixel. That foundation is what turns the first month of spend into intelligence the next month compounds on.
Optimization
This is where the work pays off, and it never stops. We run structured, continuous creative testing — one disciplined experiment at a time, with enough volume behind each to trust the result — scaling winners and cutting losers so the account sharpens every month instead of drifting. Spend gets reallocated toward whatever earns its place against closed revenue, and starved from whatever doesn’t. You get reporting tied to real outcomes, plus a clear answer to where the next marginal dollar should go. The compounding is the point: better data feeds better targeting, better targeting feeds better creative, and your cost-per-lead falls as a result of the system working — not a temporary bid advantage you’re renting.
What this earns you.
A cost-per-lead low enough to change the math on growth — for Exterior Renovations that meant leads around $61, a siding campaign near $42, held at roughly 80% search-impression share. Your number depends on your market; the discipline that drove theirs is what we bring.
ROAS measured against closed revenue, not a platform’s self-flattering pixel — the same concentration that took Doudlah Farms’ Amazon spend to a 3.42× average ROAS, because budget massed where it converted instead of spreading where it didn’t.
Spend that compounds instead of plateauing — every campaign feeds the next, so targeting sharpens and waste falls while the same budget does more work each month.
A clear answer to where the next dollar goes — you fund the channel that earns it on evidence you own, not the one that shouts loudest in a dashboard.
Where this has paid off.
Selected work
High-intent lead campaigns
Exterior Renovations
Leads at roughly $61 — and a siding campaign near $42 — held at about 80% search-impression share, the lowest cost-per-lead we drove all year.
Read the case study →
Amazon PPC at scale
Doudlah Farms
Amazon PPC scaled daily sales from around $700 to roughly $3,000 at a 3.42× average ROAS — spend concentrated where it converted.
Read the case study →
Local-services Google Ads
Advanced Health & Safety
Google Ads tuned hard for cost-per-lead in a seasonal local-services market, where the right query at the right moment is worth more than reach.
Read the case study →
Paid media retainers typically $3,000–$8,000 per month, plus media budget managed separately. Retainer scope varies with platform count and campaign complexity.
Frequently asked questions
What does a paid media engagement cost?
Paid media retainers typically run $3,000–$8,000 per month, plus media budget managed separately. Retainer scope varies with platform count and campaign complexity.
Which channels do you run?
Google Ads, Meta, Amazon PPC, and LinkedIn — run as one coordinated program, chosen by where your buyers actually decide rather than what's fashionable.
How is your attribution different from the platforms'?
The platforms grade their own homework. We build server-side tracking and deduplicated attribution that takes scoring out of their hands, so every dollar is judged against closed revenue — a clean line from ad click to qualified lead to closed deal — not a platform pixel.
Tell us what you need.
Two minutes. Five fields. Describe what you’re looking for and we’ll get back to you within one business day with a sense of scope, timing, and next steps.
/services/capabilities/paid-media/ · Capability 04