One day. Your market, mapped. A 90-day system to take it or hold it.
No templates, no theory. We go through your last 6–12 months of real sales data, size up every competitor in your metro, and hand you a ready-to-run 90-day system, built in a single working day.
Three Sprints a month. $950, and it comes off your first month if we keep working together.
One day. Zero homework. A 90-day system.
We do the heavy lifting. Your only job: hand us the data and show up for the day.
Secure data drop.
Before the day, you send us a raw export from your CRM or ServiceTitan, the last 6–12 months. That's the whole ask. No questionnaires, no discovery calls, no homework. (Your data is covered by a signed NDA, handled by our team only, and deleted on request.)
The working day.
Eight hours, senior team, your business only. Roughly how it runs:
Morning, your market on the wall.
Your numbers, every competitor's spend and footprint, your listing and bid-eligibility audit, your speed-to-lead teardown, all of it laid out and read together.
Midday, where the share is.
The ZIP codes, service lines, and commercial relationships that are yours to take, or the soft spots where a hungrier competitor could take yours.
Afternoon, the system gets built.
The 90-day plan, week by week, plus the custom software and automation build map: where your office and field workflows are leaking money, and exactly what we'd build to stop it.
You leave with it.
Not a slide deck. A documented, ready-to-run system: the target list, the channel plan, the automation specs, the build map, sequenced across 90 days. Run it with your own team, or hand it back to us and we'll run it.
Everything in the Sprint, and what it’s worth.
- Local competitor ad-spend & footprint map$1,500
- Commercial listing & bid-eligibility auditLSA / Google Guaranteed qualification, directory presence, license & insurance verification$1,000
- Speed-to-lead & response-time teardown$750
- 8-hour senior strategy working session$3,500
- Your ready-to-run 90-day growth system$1,500
- Custom software & automation build map$2,000
More than $10,000 of senior strategy work, for $950, and the full $950 comes off your first month if you continue to a monthly plan.
We set up and run your speed-to-lead text-back, every new lead answered in under 60 seconds, free for your first 30 days ($1,000 value). It’s a live taste of what the monthly Engines do.
The senior session is with the senior guy.
Mark Hope spent his early career in the 75th Ranger Regiment and 1st SFOD-Delta, where small teams beating bigger forces wasn't a slide, it was the job. Then a decade running P&L for Coca-Cola across Central Europe, learning how large companies actually move. He's spent the years since building strategy and software for independent operators fighting exactly that kind of opponent. When you book a Sprint, he's the one in the room, not an account manager, not the B squad.
This works. Here’s one.
Advanced Health & Safety, an independent specialty remediation firm, went from 1 to 111 top-three local rankings on this playbook, with 93% of its monthly visits now coming from new, non-brand searchers.
“We’ve been working with Asymmetric Marketing for about two years. The quality of our leads has significantly improved, and our website looks better than ever. Our SEO performance is now among the best in our market.”
Gina Richards, General Manager, Advanced Health & Safety
You keep it either way.
If you look at your 90-day system and don’t see the edge, we refund every dollar on the spot, no hard feelings, no passive-aggressive stalling. And you keep the system and every deliverable on the list anyway. The risk is 100% on us.
Independent operators. Both sides of the hill.
Built for independent home & commercial service companies, roughly $2M–$10M: restoration, remediation, HVAC/R, roofing, plumbing, painting, renovation, and every trade that runs trucks.
Climbing?
The Sprint finds the share that’s yours to take: the ZIP codes, service lines, and commercial work the chains and PE rollups are too uniform to defend.
On top?
The Sprint finds your soft spots before a hungrier competitor does, and builds the system that keeps the hill yours.
Frequently asked questions
What does the Pathfinder Sprint cost?
$950, paid upfront. One day, fixed scope, no retainer, no lock-in. If you go on to a monthly plan, the full $950 comes off your first month, so the Sprint effectively pays for itself. And it's fully guaranteed: if you don't see the edge, every dollar back, and you keep everything anyway.
How much work is it for me?
Almost none. You send a raw export from your CRM or ServiceTitan covering the last 6–12 months; we do the rest. No questionnaires, no homework, no endless discovery calls.
Is my data safe?
Yes. Everything you send is covered by a signed NDA before you send it, is handled only by our senior team, is never shared or used for anything but your Sprint, and is deleted on request. You're sending a raw export, not system access, we never log into your CRM.
What if I'm already the market leader?
Then the Sprint is your defense audit. Half of what we build in the room is finding the soft spots a hungrier competitor would hit first, before they do. The hill doesn't care who held it last year; the system we hand you is how you make it care.
What do I walk away with?
A documented, ready-to-run 90-day system: the exact niches and ZIP codes to go after (or defend), the gaps your competitors have left open, the automations to set up, and the custom software build map, plus the full competitor footprint map, your listing and bid-eligibility audit, and your speed-to-lead teardown. Yours to keep, even if you take the refund.
Who runs the session?
Mark Hope, founder, and the senior strategist your $3,500 line item refers to. Not an account manager. See “Who's in the room” above.
What happens after the day?
Your call. Run the system with your own team, it's documented for exactly that. Or hand it back to us and we'll run it through one of the monthly Engines, with your $950 credited to the first month. No pressure either way; the system is built to work without us.
Does the $950 count toward anything if I hire you?
Yes, the full $950 comes off your first month on any monthly plan. You never pay for the Sprint twice.
Is there a bonus?
Every Sprint includes your speed-to-lead text-back, set up and run by us, answering every new lead in under 60 seconds, free for your first 30 days ($1,000 value). It's a live taste of what the monthly Engines do.
Three seats a month. One operator per market.
We run three Sprints a month so each gets senior attention, and we work with only one operator per trade, per metro. Your competitor can book this too. Only one of you can. Apply below. If it’s a fit, we’ll lock in your day.
Fully refundable. You keep the system either way. $950 comes off your first month if you continue.