Introducing The Commando System
Real marketing - with real results. Brought to you by grown-ups with real-world experience.
We tell it like it is. No bull.
We're tired of it too.
A System That Works
Proven systems, processes, and tools that really work.
No latte breaks. No snack bars in the office. No foosball tables.
Business is Hard
Business is a zero-sum game. Every customer that your competition gets - you lose. Unless you just invented the next i-Pad, chances are you are struggling to win the daily battle for market-share.
We employ principles of military strategy and concepts from The Art of War in our marketing system. There is a very clear parallel between these two types of conflict. Who wants to hear strategy ideas from a Millennial MBA? What you need is a marketing strategy from a team that understands the nature of conflict and the effective employment of asymmetric techniques.
What's a Commando?
"A Member of a military unit trained and organized as shock troops especially for hit-and-run raids into enemy territory."
A Commando is not a "guerrilla." Guerrillas are irregular troops that are usually poorly trained, poorly equipped, and working for a pittance at the hand of a war lord or guerrilla chief.
What is The Commando System?
The Commando System is a framework and a set of strategies, tools, and processes that are designed to give small businesses the ability to effectively compete against adversaries that have access to substantially more resources.
As a small business owner or manager, you can't afford to go toe-to-toe with much larger and better-capitalized competitors. You need strategies, techniques, and tactics that will allow you to win these uneven battles.
History is replete with stories of asymmetric victories (think David vs. Goliath). The Commando System translates these concepts into understandable and usable form in the context of business operations.
How Does It Work?
Every client is different, so we can't be overly prescriptive. Just like in military operations, flexibility is important in the development of bold, audacious, and aggressive attacks.
We use a set of principles, strategies, tactics, and tools that allow us to ensure that we fully understand the mission and that we have prepared properly to exploit the opportunity.
- Unity of Command
- Economy of Force
- Situational Awareness
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