Mark Hope

Mark A. Hope is the founder and CEO of Asymmetric Marketing – a unique agency specializing in building high-performing sales and marketing systems, campaigns, processes, and strategies for small businesses. Asymmetric has extensive experience with organizations across many industry segments. If you would like some help in implementing ideas like these in this article, feel free to give Mark a call at 866-607-3593 or by email at [email protected]

9 Questions for Effective Marketing Campaigns

9 Questions That You Must Ask for Effective Marketing Campaigns

By Mark Hope

Creating compelling and effective marketing campaigns requires that you have the answers to nine fundamental questions.

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The Art of War

Use The Art of War to Grow Your Business

By Mark Hope

In business, we are always seeking guidance and direction. The complex nature of business leads us to look for frameworks and philosophies that will inform our decision-making.

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The Purchase Path

The Purchase Path – A Critical Marketing Framework

By Mark Hope

May 24, 2021 / Mark Hope / No Comments There are a lot of frameworks out there: funnels, journeys, flywheels, cadences, playbooks… How do we make sense of it all? It seems like every marketing article presents a new way to look at things. Frameworks are models that should make […]

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Army Ranger School Sign

What Army Ranger School Taught Me About Stress

By Mark Hope

Stress is a feeling of emotional or physical tension. It can come from any of a variety of events or thoughts. Stress is your body’s reaction to a challenge or demand. In small doses, stress can be beneficial, to avoid danger or meet a challenging deadline.

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Asymmetric Marketing for Small Business

Asymmetric Marketing for Small Business

By Mark Hope

On the playground and in sports we learned to play fair and that in a fair contest the winner was always the one who played a better game. But in business there are big companies and small companies. There are companies with powerful brands and those who are starting up. There are companies with tons of cash and those who struggle to make payroll. Business is not a fair fight.

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Marketing Your Small Business – Focus to Win

By Mark Hope

  May 4, 2021/Mark Hope/No Comments The Things That Matter When marketing your small business, it is imperative that marketing efforts focus on things that matter. I know this sounds obvious, but in my experience working with small business leaders, it is not so common. Outcomes Stephen Covey tells us […]

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Keep Calm and Carry On

How to Keep Calm and Carry On

By Mark Hope

Life can be difficult. Here are seven tips to help you keep calm and carry on.

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Guerrilla Marketing

Why Guerrilla Marketing Must Evolve

By Mark Hope

The term “guerrilla marketing” was coined by American businessman Jay Conrad Levinson in his 1984 book of the same name. The term draws on the concept of guerrilla warfare and it purports to outline a philosophy, a strategy, and a set of tools that can be used by small businesses to gain marketing traction despite their inherently low budgets.

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A Ferrari Engine to Illustrate The Asymmetric Marketing Engine

The Asymmetric Marketing Engine

By Mark Hope

Marketing is rife with models and concepts – many of which, when compared, are contradictory and either too complex or too shallow. My military training leads me to believe that models should be as simple as possible and should resonate with the knowledge and understanding that comes from empirical evidence and experience.

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Small Business is the Heart and Soul of the Economy

Helpful Small Businesses Resources

By Mark Hope

There is a lot of talk about how the government is creating programs to help small businesses during this crisis. Here are a few resources that can help guide you through the challenge of finding assistance for your business.

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