Skip to content
Mark Hope - Asymmetric

Mark Hope

Author post archive

Mark A. Hope is the co-founder and Partner at Asymmetric Marketing, an innovative agency dedicated to creating high-performance sales and marketing systems, campaigns, processes, and strategies tailored for small businesses. With extensive experience spanning various industries, Asymmetric Marketing excels in delivering customized solutions that drive growth and success. If you’re looking to implement the strategies discussed in this article or need expert guidance on enhancing your marketing efforts, Mark is here to help. Contact him at 608-410-4450 or via email at mark.hope@asymmetric.pro.

Hand holding smartphone displaying Pinterest login screen

Pinterest for eCommerce: The Underrated Traffic Goldmine

When most eCommerce brands think about digital marketing, they default to platforms like Instagram, Facebook, or Google Ads. ...
Read More
Three people collaborate on DIY website design, drawing wireframes and notes on paper. A tablet and smartphone show digital layouts, while colored pens and sticky notes are scattered on the white table.

DIY Website Design: When It Works (and When to Hire a Pro)

In the fast-paced digital world, having a website is essential for growing your business online and effectively reaching ...
Read More
A person’s hands are typing on a white computer keyboard with a computer mouse beside it. A virtual search bar with a magnifying glass icon appears above the keyboard, symbolizing online searching and keyword research.

Why Keyword Research Is So Important: Unlocking the Secrets to SEO Success

If you're a business owner building a website, launching a blog, or running digital ads, one foundational task ...
Read More
A woman with a ponytail and checked shirt stands facing a whiteboard covered with diagrams, sketches, and colorful sticky notes, appearing to analyze or brainstorm ideas for strategic planning games in an office setting.

Strategic Planning Games: Boosting Strategic Thinking and Team Performance

Strategic planning is essential for guiding any organization toward long-term success-but that doesn't mean it has to be ...
Read More
Business team collaborating around table with charts

Marketing Budget 2025: Trends and Insights – What Smart Businesses Are Doing Differently

In an era of constant digital acceleration and economic uncertainty, marketing leaders are under increasing pressure to do ...
Read More
Person walking on striped crosswalk near McDonald's logo

10 Best Guerrilla Marketing Campaigns to Ignite Your Brand’s Growth

Want to know which guerrilla marketing campaigns stood out for their creativity and impact? This article highlights the ...
Read More
A hand skillfully draws a SWOT analysis on a chalkboard. The circle is artfully divided into four sections labeled: Strengths, Weaknesses, Opportunities, and Threats. Arrows link the sections in a clockwise flow, illustrating their intricate relationship.

Top Benefits of SWOT Analysis for Your Business Success

SWOT analysis helps your business succeed by offering a structured way to identify strengths, weaknesses, opportunities, and threats. ...
Read More
A person sits at a desk using a laptop, likely working for a digital marketing agency. Overlaid on the image are various graphs and charts, including a pie chart, a bar graph, and a line graph, indicating data analysis or business analytics. A smartphone rests on the desk beside the laptop.

Top Digital Marketing Agency Services for 2025

Are you struggling to get your business noticed online? A digital marketing agency can help. From SEO to ...
Read More
A person using a stylus on a laptop with an overlaid colorful bar chart is building a marketing budget by analyzing the yearly increase from 2018 to 2025. The charts bars of varying heights represent rising data values over the years.

How to Build a Marketing Budget That Actually Works

A marketing budget is a plan that outlines how much your business is planning to spend on marketing ...
Read More
Understanding Price and Nonprice Competition in Business

Understanding Price and Nonprice Competition in Business

Competitive pricing and nonprice competition are crucial for business strategy. Price competition involves lowering prices to attract customers, ...
Read More
Top Strategies for Measuring Brand Affinity Metrics

Top Strategies for Measuring Brand Affinity Metrics

Brand affinity metrics measure how emotionally connected customers are to your brand. These metrics are vital for boosting ...
Read More
Master Guerrilla Marketing in The Digital Age: Top Strategies & Tips

Master Guerrilla Marketing in The Digital Age: Top Strategies & Tips

Are you curious how to make your brand stand out online without breaking the bank? In the digital ...
Read More
Best Local Marketing Strategies to Boost Your Business

Best Local Marketing Strategies to Boost Your Business

Are you looking to attract more local customers and boost your visibility? This guide on the best local ...
Read More
Top Sample Marketing Budget Examples

Sample Marketing Budget Examples (With Free Templates)

Looking for a sample marketing budget? This article provides clear examples and free templates to help you plan ...
Read More
A man stands surrounded by a vast array of floating digital screens displaying social media content, videos, and emojis. He holds a smartphone, looking upwards and smiling, as if interacting with a vibrant virtual environment designed to boost brand affinity.

Maximize Customer Loyalty: Proven Strategies for Building Brand Affinity

Brand affinity is the emotional bond between a brand and its customers. Why is this important? Strong brand ...
Read More
Cityscape with overlay of digital financial graphs

Mastering Marketplace Intelligence: Strategies and Insights

Marketplace intelligence involves collecting and analyzing market data to make informed business decisions. Unlike traditional market research, it ...
Read More
An open book on a wooden table is surrounded by stacks of closed business strategy books. Shelves filled with more volumes are blurred in the background, suggesting a library or study setting perfect for diving into strategic insights.

10 Strategy Books Other Than The Art of War

Looking for books similar to Sun Tzu's 'The Art of War'? This article lists essential reads that echo ...
Read More
What is Search Marketing: A Complete Guide for Beginners

What is Search Engine Marketing: A Complete Guide for Beginners

What is Search Engine Marketing: A Complete Guide for Beginners Search marketing, which includes SEO and SEM, is ...
Read More
Mastering Strategic Planning and the Marketing Process: A Practical Guide

Mastering Strategic Planning and the Marketing Process: A Practical Guide

Looking to create a successful marketing strategy? This guide on strategic planning and the marketing process covers everything ...
Read More
Top Ecommerce Inbound Marketing Strategies for Success

Ecommerce Inbound Marketing Strategies for Success

Ecommerce inbound marketing focuses on attracting customers to your online store through engaging content and personalized experiences. Unlike ...
Read More
Scroll to Top