Mark Hope

Mark A. Hope is the founder and CEO of Asymmetric Marketing – a unique agency specializing in building high-performing sales and marketing systems, campaigns, processes, and strategies for small businesses. Asymmetric has extensive experience with organizations across many industry segments. If you would like some help in implementing ideas like these in this article, feel free to give Mark a call at 866-607-3593 or by email at [email protected]

Pricing

Pricing Principles – The Ultimate Asymmetric Tool

By Mark Hope

To compete against larger competitors with more resources, you must find strategies, tools, tactics, and processes that will help you level the playing field. One of the least understood business concepts is pricing.

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Asymmetric Systems - Powering Asymmetric Marketing

Tying Marketing Systems Together to Create Sales Growth

By Mark Hope

December 13, 2021/Mark Hope/Comments Off on Tying Marketing Systems Together to Create Sales Growth Making Sense of All of These Marketing Frameworks It’s pretty confusing out in the marketing world.  There are so many different terms and expressions used to describe marketing systems and activities – but we have found […]

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9 Questions for Effective Marketing Campaigns

9 Questions That You Must Ask for Effective Marketing Campaigns

By Mark Hope

Creating compelling and effective marketing campaigns requires that you have the answers to nine fundamental questions.

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The Art of War

Use The Art of War to Grow Your Business

By Mark Hope

In business, we are always seeking guidance and direction. The complex nature of business leads us to look for frameworks and philosophies that will inform our decision-making.

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The Purchase Path

The Purchase Path – A Critical Marketing Framework

By Mark Hope

May 24, 2021 / Mark Hope / No Comments There are a lot of frameworks out there: funnels, journeys, flywheels, cadences, playbooks… How do we make sense of it all? It seems like every marketing article presents a new way to look at things. Frameworks are models that should make […]

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Army Ranger School Sign

What Army Ranger School Taught Me About Stress

By Mark Hope

Stress is a feeling of emotional or physical tension. It can come from any of a variety of events or thoughts. Stress is your body’s reaction to a challenge or demand. In small doses, stress can be beneficial, to avoid danger or meet a challenging deadline.

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Asymmetric Marketing for Small Business

Asymmetric Marketing for Small Business

By Mark Hope

On the playground and in sports we learned to play fair and that in a fair contest the winner was always the one who played a better game. But in business there are big companies and small companies. There are companies with powerful brands and those who are starting up. There are companies with tons of cash and those who struggle to make payroll. Business is not a fair fight.

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Marketing Your Small Business – Focus to Win

By Mark Hope

  May 4, 2021/Mark Hope/No Comments The Things That Matter When marketing your small business, it is imperative that marketing efforts focus on things that matter. I know this sounds obvious, but in my experience working with small business leaders, it is not so common. Outcomes Stephen Covey tells us […]

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Keep Calm and Carry On

How to Keep Calm and Carry On

By Mark Hope

Life can be difficult. Here are seven tips to help you keep calm and carry on.

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Guerrilla Marketing

Why Guerrilla Marketing Must Evolve

By Mark Hope

The term “guerrilla marketing” was coined by American businessman Jay Conrad Levinson in his 1984 book of the same name. The term draws on the concept of guerrilla warfare and it purports to outline a philosophy, a strategy, and a set of tools that can be used by small businesses to gain marketing traction despite their inherently low budgets.

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A Ferrari Engine to Illustrate The Asymmetric Marketing Engine

The Asymmetric Marketing Engine

By Mark Hope

Marketing is rife with models and concepts – many of which, when compared, are contradictory and either too complex or too shallow. My military training leads me to believe that models should be as simple as possible and should resonate with the knowledge and understanding that comes from empirical evidence and experience.

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Small Business is the Heart and Soul of the Economy

Helpful Small Businesses Resources

By Mark Hope

There is a lot of talk about how the government is creating programs to help small businesses during this crisis. Here are a few resources that can help guide you through the challenge of finding assistance for your business.

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Luck Favors the Prepared

“Luck favors the prepared.”

By Mark Hope

I’ve heard this quote many times in my life and I have used it liberally with my teams. I believe that it is a variation of a quote by Louis Pasteur. Dwight Eisenhower said, “Luck is where preparation meets opportunity.” Both of these quotes highlight the necessity for preparation.

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Wargame Your COVID-19 Response

Wargame Your Business’ Response to the COVID-19 Pandemic

By Mark Hope

Crisis management templates, plans, and approaches never fully imagined a challenge as big as the COVID-19 pandemic.

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Work from Home

The (rapid) Move to Virtual Work

By Mark Hope

The transition to virtual work has been underway for more than a decade. Many people, gig workers, freelancers, creatives, etc. have been working remotely for years. But recent events with the COVID-19 pandemic have forced many businesses to move employees to virtual office settings very rapidly

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Illuminating the Path

It’s Not What You Don’t Know…

By Mark Hope

It’s what you know that just isn’t true.  Mark Twain said it in a more elegant way: “It ain’t what you don’t know that gets you into trouble.  It’s what you know for sure that just ain’t so.” We’re talking about insight here. There has been a lot of talk […]

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Asymmetric Business Strategy

Business Wargaming

By Mark Hope

A core challenge for all businesses is to understand, anticipate, and prepare for competitive activity in the marketplace. Many business plans contain a section on competition, but the level of detail is often woefully inadequate to arrive at any sort of meaningful understanding of the competitive landscape.

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Search Engine Optimization SEO | Asymmetric Systems

Secure Your Website to Increase SEO

By Mark Hope

One of our top quick website improvement tips is to make your website secure with HTTPS, which is a secure version of the Http web protocol.

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Intranet Services | Asymmetric Marketing

Introducing Intranet Services To Your Organization

By Mark Hope

So you’ve decided your organization needs an intranet? Congratulations, that’s one big step in the right direction! No doubt you’re currently grappling with the age-old dilemma of whether to build and implement the intranet yourself, or contract an external party.

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Technology Gives Business an Edge | Asymmetric

How Technology Can Give Small Businesses an Edge

By Mark Hope

Technology has a surprisingly long history of leveling the playing field between established corporations and their newer, smaller competitors.

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