Marketing for independent home service and contractor companies
We’re a home service marketing agency for owner-run companies up against franchises and private-equity rollups. Our job is to help you outmaneuver them without outspending them.
We take one operator per trade per metro, so the work is organized by industry rather than by service. That means the playbook for a restoration shop and the playbook for an abatement contractor are genuinely different documents, because the way those two businesses lose work has nothing in common.
8 yrs
as agency of record for a national restoration network, through an ownership change, a CEO change and a rebrand
1 → 111
top-three keyword rankings, about 11× organic traffic in two years
2×
lead-to-job conversion, with after-hours response times cut up to 90%
1
operator per trade per metro, so a competitor cannot buy the same system
Two trades with a published playbook
Restoration
Restoration marketing for independent contractors. Most water damage calls are won by the shop that answers first, day or night.
The First Call Program · 1-day Pathfinder Sprint · $950
Be on the bid list.Environmental remediation
Marketing for asbestos, mold and lead abatement contractors. Compliance is your moat, but it pays only if procurement lists you and buyers can find you.
The Bid List Program · 1-day Pathfinder Sprint · $950
HVAC, plumbing, electrical, roofing and exterior, and overhead door
HVAC marketing
An HVAC marketing agency for independent contractors: local search, Local Services Ads, speed to lead, and follow-up on unsold estimates that books jobs.
Plumbing marketing
A plumbing marketing agency for independent contractors: answer emergencies first, get onto Local Services Ads, and win repipes and water heaters.
Electrical marketing
Marketing for independent electrical contractors: get found for panel upgrades, EV charger installs, and commercial work instead of small service calls.
Roofing and exterior marketing
A roofing marketing agency for independent roofing and exterior contractors: storm-season lead response, local search, and follow-up on replacement quotes.
Overhead door marketing
Garage door marketing for independent overhead door companies: rank for repair and replacement searches, answer every call fast, and win commercial door work.
The same two steps, whatever the trade
Most contractor marketing agencies start by selling a package. We start with a day on your numbers.
- 01
One day: the Pathfinder Sprint
A $950 working session on your own sales data and your metro’s competitors. You leave with a ready-to-run 90-day system. How the Sprint works →
- 02
Then a monthly plan, if you want us to run it
Run the system with your own team, or hand it back to us. The Sprint fee comes off your first month. See the monthly plans →
In every trade, the cheapest win is usually answering faster. Why speed to lead decides who gets the job →
Don’t see your trade?
We work with painting and renovation operators too. Those pages aren’t written yet. The work is the same either way.
One operator per trade per metro.