Introducing Intranet Services To Your Organization: DIY, Or Call A Guy?

So you’ve decided your organization needs an intranet? Congratulations, that’s one big step in the right direction! No doubt you’re currently grappling with the age-old dilemma of whether to build and implement the intranet yourself, or contract an external party. Never fear, this is a common question when it comes to intranet services. Below, we unpack this issue by looking at the various...

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How Technology Can Give Small Businesses an Edge

Technology has a surprisingly long history of leveling the playing field between established corporations and their newer, smaller competitors. While big organizations focused on offering the convenience of a one-stop shop, startups and home businesses took advantage of web search capabilities to provide what customers wanted. Technology has also made it less expensive for new businesses to get...

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5 Trends in Small Business Financing

One of the biggest challenges that small business owners have faced throughout history is simply generating enough capital to start or expand their business. While financing still remains a top concern for those who own small businesses, new trends are constantly emerging which aim to streamline the process. While these innovative methods often take center stage, classic financing tactics still...

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How Information Can Level the Playing Field

As a small to medium-sized business, (SMB) it can feel like the bigger competitors in your industry have all the advantages. Their larger teams and greater store of resources form a barrier to your own company's success - one that cannot be removed through playing by their playbook. The truth is, your best strategy is not in trying to apply their techniques at a smaller scale, but in making the...

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Outside-of-the-Box Benefits for Your Small Business

A lot of ink has been spilled in an effort to explain the mindset of the millennial generation, and they often get a bad rap for being a little needy or feeling entitled to accolades they didn't earn. This tech-savvy generation is now starting to hit age 30, and that puts them in the prime of their working lives. They're seeking careers now instead of just jobs, so what should a small business do...

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Why Local Advertising Gives Your Small Business the Advantage

When it comes to getting your business's message out to the world through advertising, competing with much larger businesses can be the greatest hurdle. These big brands often have significant advantages, including a larger staff of employees, improved resources for crafting ads and a larger budget for more large-scale advertising campaigns. That kind of advantage may seem insurmountable --...

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Asymmetric Marketing - Levels of Planning

Over the coming weeks, I will lay out the tenets of a unique approach to marketing that draws from military doctrine and history.  We all know that there are significant parallels between business strategy and military strategy.  One of the most popular business books of all time is The Art of War, an ancient Chinese military treatise dating from the 5th century BC that is attributed to...

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Asymmetric Marketing - What is it?

Asymmetric Marketing applies concepts of asymmetric warfare to the world of modern business.  It looks at the battle that is taking place between two brands in the marketplace and applies unique principles designed to help the smaller participant to win.Why the allusion to warfare when talking about business?  Most students of business strategy know that the similarities are striking...

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