Who they are
When you have a product that makes the best damn juice in the country, you want your customers to find you. Citrus America approached Mark with the challenge of not being found in the marketplace and wanting to grow their business in the United States. The clients Austria counterparts kept getting the US traffic along with the competition.
Citrus America supplies the highest quality juicing equipment and solutions to grocery retailers and food service operations across the country. These juicing solutions deliver on the commitment for Healthy Profits by focusing on TASTE, HYGIENE, and EFFICIENCY. Citrus America juicers are trusted by everyone from small cafes, bakeries, and restaurants to the largest and best-known names in the grocery and hotel industry.
They were looking for a partner who could get create awareness and increase sales.
List of Deliverables
- Campaign Strategy
- Creative Strategy
- Hubspot Integration
- Asset creation
- Weekly emails
- Social content creation
- Print Collateral/Marketing pieces
- Event Material (hand-outs, booth graphics)
- Paid – PPC, Remarketing
- Website (update & management,
add blogs, etc.)
- Landing Pages (citrocasausa.com and more)
Our strategy, to capture as much traffic through strong digital marketing.
First, we created a landing page that allowed us to capture leads through PPC. This drove customers from the landing page citrocasausa.com to the main Citrus America website. We hit hard with additional ad campaigns and remarketing to increased traffic to the website and increase conversion.
We produce weekly emails and ongoing social to create awareness and traffic to the website.
Landing Pages & Paid Ads
The ad campaign to drive to citrocasasusa.com has shown xxx traffic increase…. Etc.
Overall site traffic up 145%
Organic traffic up 340%
Increased number of organically ranked keywords 550%
Increased traffic number of top 10 ranked organic keywords 436%
Paid search campaigns have generated over 5,000 clicks with a CTR over 7.5%