Frameworks, intelligence, and wargaming for outmaneuvering bigger competitors — Porter, Sun Tzu, and the analysis that finds the opening.
Jun 20, 2026
Cutting price feels decisive and is usually wrong. What price and non-price competition are, where each occurs, and how your earned equity decides which weapon to use, with examples from the Coca-Cola system.
Jun 12, 2026
A business wargame is a structured exercise where your team role-plays competitors to pressure-test a strategy before you spend a dollar proving it. What it is, the types, how to run one, what it surfaces, and when.
Jun 4, 2026
Most competitor analysis ends in a grid nobody acts on. This guide runs it the way that ends in a move: the five steps, the dimensions, the frameworks, and how to find the weakness you can own.
May 27, 2026
Most Art of War content stops at the quotes. This applies it as real business strategy, win before you fight, attack weakness, use tempo, and rehearse the move in a wargame, with examples from real engagements.
May 13, 2026
Most competitive intelligence is gossip with a spreadsheet. Real CI is a standing discipline that finds where rivals are exposed. What it is, where it comes from, the process, the frameworks, and how to turn it into a move.
Nov 11, 2025
Porter's Five Forces maps the competitive structure of an industry. Most companies use it to judge whether a market is attractive. The sharper use, for anyone already competing, is to find where the forces are weak for you specifically and a rival is exposed.
Nov 7, 2024
A four-box SWOT feels like strategy; it isn't. What a SWOT analysis is, how to do one properly, the other frameworks worth using, and the three-gate test that turns a SWOT from theater into a move.
The first step is an Edge Assessment — a 60-minute working session that maps three specific opportunities in your competitive landscape, delivered in writing within five business days. You keep the Edge Map whether or not we work together.
Prefer to follow along first? Get occasional Intel on competing asymmetrically.
