The Edge Assessment is the first move.
You’re out-resourced and you know it — what you don’t have is a clear read on where to push first. That’s what this gives you. Sixty minutes, a working session, not a sales call. You leave with a written Edge Map naming three specific opportunities where your business can win, delivered within five business days. Yours to keep.
A written Edge Map. Three opportunities. Five business days.
The session.
Sixty minutes over video. You walk us through your competitive situation, your current strategy, and what's not working the way it should. We ask specific questions about where your incumbents are strongest — and where they aren't.
The document.
Delivered within five business days: a written Edge Map identifying three asymmetric opportunities in your competitive landscape. Each with a one-paragraph explanation of the thesis, a rough implementation approach, and why it's specific to your situation. Not a template. Not a deck.
What you do with it.
Yours to keep, whether or not we work together. If any of the three opportunities land, the next step is a strategy engagement to build one of them out. If none do, you got a useful document for an hour of your time. Either is a fair trade.
Start here.
No pressure. If you want to see how we think before booking a session, start with the framework — it’s the clearest explanation of what asymmetric competition actually means and why smaller companies can systematically defeat better-resourced competitors.
See the Framework →Frequently asked questions
What is the Edge Assessment?
A sixty-minute working session, not a sales call. You walk us through your competitive situation; we ask specific questions about where your incumbents are strongest and where they aren't.
What do I get, and how soon?
A written Edge Map delivered within five business days, identifying three asymmetric opportunities in your competitive landscape — each with the thesis, a rough implementation approach, and why it's specific to your situation. Not a template, not a deck.
What does it cost, and what if none of the opportunities land?
The Edge Map is yours to keep whether or not we work together. If any of the three opportunities land, the next step is a strategy engagement to build one out. If none do, you got a useful document for an hour of your time.