Winning your geographic market: franchise strategy, multi-location growth, and Wisconsin and Madison marketing.
Nov 5, 2024
Objectives, a replicable model, brand standards: every franchise has those, and they are table stakes rather than an edge. Franchises win one local market at a time. This is the strategy that turns each location into the number-one choice in its own market.
Oct 1, 2024
Franchise marketing runs on two levels: the national brand every location shares and the local marketing each unit needs to get chosen. Here's why the local layer decides growth and how to win it.
Sep 16, 2024
For a Wisconsin business, SEO is the difference between being found by a ready-to-buy customer and losing them to a competitor who ranked higher. Here is what SEO actually includes, why local SEO matters most, and how to choose a provider worth paying.
Sep 4, 2024
Wisconsin's marketing agencies all look alike on paper. The useful way to compare them is not by service menu but by how they think. Here is what separates an agency that grows your business from one that just stays busy.
Aug 1, 2024
Every Madison marketing agency describes itself the same way, which makes choosing hard. The real test is whether a firm leads with strategy or jumps to tactics. Here is how to tell the difference and the questions to ask before you hire.
The first step is an Edge Assessment — a 60-minute working session that maps three specific opportunities in your competitive landscape, delivered in writing within five business days. You keep the Edge Map whether or not we work together.
Prefer to follow along first? Get occasional Intel on competing asymmetrically.
