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he systems that you use to control and manage your business are crucial to your ability to win in a highly competitive environment.  We build customized solutions for sales, marketing, operations, customer service, and other key operational components of your business.  Our consultants and developers utilize the Salesforce platform as the core of our systems tools. This unique and highly customizable platform supports rapid development of relevant solutions to your needs.

Interview with Mark A Hope

Mark A Hope, CEO of Asymmetric Applications Group, is interviewed by Salesforce.com about his views on the importance of speed in business.

Mark has extensive experience in helping small and medium-sized businesses succeed through the application of asymmetric marketing techniques.

One of the tools that is available to highly competitive businesses is the appropriate application of speed.  The risk of moving rapidly is mitigated through a foundation of coherent strategy and deep insight into the challenges at hand.

Salesforce - Integrated Platform

We are huge fans of the Salesforce platform for building business tools, processes, and systems. While many people think of Salesforce as a Customer Relationship Management (CRM) program, we know that it is much more than that.

Salesforce uses a set of objects, and database concepts that allow us to build unique and specialized business tools to help you run your business more effectively. We are experienced with Salesforce implementations, including the Sales Cloud, the Service Cloud, Analytics, the Marketing Cloud - and a variety of industry-specific applications that will give you real-time insight and availability of your data.

We employ certified administrators, developers, and consultants to build implementations that really work. We design and implement custom objects, processes, workflows, and other tools to reduce the effort required for you to perform routine tasks in your business environment.

We have experience with businesses large and small and across a wide range of industry segments.


Analytics and Metrics

In order to manage your business effectively, you must know the key metrics that will give you insight into how things are going. We design systems and processes for selection of key performance indicators (KPIs) that measure the details that matter. We then build dashboards and reports that give you detailed information on how those KPIs are trending, the characteristics of the data, and the accuracy of the data.

Once you know what to measure and have dashboards and reports to monitor the data, we help you manipulate the data to seek trends and patterns.  We use pattern recognition, data mining, and artificial intelligence tools to help you understand your data better.

Deep insight into data and the ability to see the data in real time are two very powerful asymmetric concepts that will give you an edge against your most compelling competitors.


Custom Solutions

Our team of developers, designers, and programmers can build custom solutions quickly and affordably. We work with you to understand the need, to design the solution, and to get the application built and tested very rapidly.

Most companies think that custom software development is expensive and time consuming. We break that mold and ensure that you get truly custom software solutions that work well, and extensible, and work across multiple platforms.

We have designed custom applications for companies of all sizes across many industry segments. Our solutions have been focused on sales, operations, inventory management, waste management, and many other concepts.

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