Click-through rate (CTR) has become the go-to metric for measuring digital advertising success, but focusing solely on CTR can lead to misguided marketing decisions and wasted ad spend. While a high CTR indicates initial engagement, it doesn’t tell the complete story of campaign performance or business impact. This comprehensive guide explores why CTR isn’t the only metric that matters and reveals the essential performance indicators you should track alongside it—including conversion rate, quality score, and cost per click—to truly optimize your digital marketing ROI and drive meaningful business results.
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SWOT analysis helps your business succeed by offering a structured way to identify strengths, weaknesses, opportunities, and threats. Understanding its benefits can enhance strategic planning, promote informed decisions, and improve your competitive edge.
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Marketing attribution models help teams understand which channels and touchpoints drive outcomes across the funnel. This guide explains key models, common pitfalls, and practical tactics to choose, implement, and iterate your approach.
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