The roofing marketing agency that turns storm-season calls into signed jobs
Roofing and exterior work runs on two clocks. After a storm, homeowners call several companies and the first credible inspection has the advantage. The rest of the year, a replacement, new siding, or windows is a considered purchase, and the homeowner collects quotes for weeks. As a roofing marketing agency, we work with independent roofing and exterior contractors doing $2M to $10M who compete with franchises, storm chasers, and private-equity-backed roll-ups.
Get your system running before storm season.
What roofing marketing should cover
Roofing marketing usually means buying more leads. These are the pieces that decide how many of them become signed jobs.
- 01
Local search and your Google Business Profile
Roof repair and replacement searches are local, and the map pack decides who gets the first call. Accurate service areas, real project photos, and a steady flow of reviews do more there than another landing page.
- 02
Answering speed on storm days
Storm days bring the most calls and the fewest people free to answer them. A text-back that replies in under 60 seconds holds the lead while your crew is on a roof.
- 03
A page for each service you sell
Roof replacement, siding, windows, and gutters are different searches by different buyers. Each needs its own page that answers what that buyer asks before they call.
- 04
Follow-up on replacement quotes
A replacement quote can sit for weeks while the homeowner collects others. Without a follow-up system, the job goes to whoever stayed in touch.
- 05
Paid search on the work that pays
Put the budget on the highest-intent campaigns and judge them on cost per lead, not clicks. For Exterior Renovations, the siding campaign ran at about $42 a lead while showing for nearly 80% of the searches it could.
The expensive part isn’t getting the call.
Storm days outrun your phones
The days with the most calls are the days your crews are busiest. Every call that goes to voicemail is a homeowner who can try the next roofer on the list.
Replacement quotes go quiet
A homeowner collecting three quotes decides over weeks. The contractor who follows up on a schedule stays in the running.
Lead platforms stand between you and the homeowner
A lead you buy from a platform can be sold to other contractors too. The leads you generate yourself don’t arrive with competitors attached.
The months between storms aren’t planned
Siding, windows, and gutter work can fill the quiet months, but only if you’re found for it before homeowners start calling.
Results from an exterior contractor near Madison.
Exterior Renovations is an exterior remodeling contractor in the Madison, Wisconsin area: roofing, siding, windows, doors, and decks. We ran its paid search and SEO as one program, and these are the published results.
organic traffic within about two months of the new content going live
Exterior Renovations, exterior remodeling, Madison area
a lead on the siding campaign, showing for nearly 80% of available searches
Exterior Renovations, exterior remodeling, Madison area
keywords ranked (both figures approximate), with nearly 100 in the top three
Exterior Renovations, exterior remodeling, Madison area
One day. Your numbers, your market, your plan.
You send a raw export from your CRM covering the last 6 to 12 months. That’s the whole ask, no questionnaires and no discovery calls. Then we spend a day on your business only: what every competitor in your metro is spending and where they’re weak, how fast your calls and forms actually get answered, and where your money leaks between the inspection and the signed job. You leave with a 90-day system you can run yourself.
- Local competitor ad-spend & footprint map$1,500
- Commercial listing & bid-eligibility auditLocal Services Ads (LSA) / Google Verified qualification, directory presence, license & insurance verification$1,000
- Speed-to-lead & response-time teardownHow fast calls, forms and chats actually get answered today, where leads go cold in the handoff, and what the misses are costing you in booked work$750
- 8-hour senior strategy working session$3,500
- Your ready-to-run 90-day growth system$1,500
- Custom software & automation build map$2,000
The full $950 comes off your first month if you continue to a monthly plan.
Sit through the day, and if you don't leave with a clear opening in your market and a system to go after it, tell us and we'll refund every dollar. You keep the competitor map, the audit, the teardown and the 90-day system anyway. We'd rather hand you the work and lose the fee than keep money from someone we didn't help.
One operator per trade, per metro.
Everything we build is aimed at winning one local market, so we can't do it for two companies in the same one. Once an operator in your trade and your metro is in, we turn the next one away, and that works both ways: if you're the one out in front, the shop chasing you can't hire us to close the gap. We also only run three of these a month, because the founder is in the room for all of them.
Roofing and exterior marketing, answered
What does a roofing marketing agency do?
A good one does more than buy leads. It gets you found in local search and on the map, makes sure every call and form gets a fast answer, and follows up on the replacement quotes that haven’t closed. Those are the pieces that turn spend into signed jobs.
How do roofing companies get more jobs after a storm?
Be visible where storm searches land, and answer fast enough to keep the homeowner. More ads pointed at a phone nobody can pick up only buy more missed calls, so answering speed comes first.
How much should a roofing company spend on marketing?
Start from your growth goal rather than an industry percentage: how many more signed jobs you need, what each is worth, and what one costs you to win today. Our free marketing budget calculator works it out from your own numbers.
Do you work with roofing and exterior contractors specifically?
Yes. Our published roofing and exterior results come from Exterior Renovations, an exterior remodeling contractor near Madison covering roofing, siding, windows, doors, and decks. In the session we work on your numbers, not theirs.
What does it cost to start?
The Pathfinder Sprint is $950, paid up front, one day, fixed scope. No retainer and no lock-in. If you go on to a monthly plan the full $950 comes off your first month, so you never pay for it twice.
Will you work with my local competitors too?
No. One roofing and exterior company per metro. Once you’re in, the contractor down the road can’t hire us, and if they get in first, you can’t.
Find out how fast your calls and forms really get answered.
It’s one of the first things we measure in the Sprint, and you keep the results either way.
One roofing and exterior company per metro. Three Sprints a month.
See every trade we work with →