Decision-making under uncertainty: OODA loops, design thinking, and preparing for a BANI world before your market shifts.
Nov 3, 2024
Design thinking is a human-centered way to solve ambiguous problems: understand the real problem before solving it, then test your way forward. Here are its origins, five phases, and uses in strategy.
Oct 14, 2024
VUCA and BANI name the chaos; neither tells you what to do about it. How the military plans when prediction is impossible: reverse planning, contingency branches, and the one discipline almost no business has, Commander's Intent.
Sep 21, 2024
The OODA loop, John Boyd's Observe-Orient-Decide-Act cycle, gets reduced to four boxes. Its real lesson is tempo: the competitor who decides and acts faster, on better orientation, gets inside the other's loop and makes their moves irrelevant. Here is how a challenger uses it to out-decide a bigger rival.
May 24, 2022
Planning is thinking about what might happen; preparation is having what you need to act when it does. The difference, the business load-out that wins, and how foresight and preparation manufacture luck.
The first step is an Edge Assessment — a 60-minute working session that maps three specific opportunities in your competitive landscape, delivered in writing within five business days. You keep the Edge Map whether or not we work together.
Prefer to follow along first? Get occasional Intel on competing asymmetrically.
