When most eCommerce brands think about digital marketing, they default to platforms like Instagram, Facebook, or Google Ads. But a visual search engine continues to fly under the radar—Pinterest. Pinterest is also a unique social media site focused on visual discovery and idea organization, making it distinct from other platforms. For e-commerce, it’s an underrated traffic goldmine driving high-intent users to product pages daily.
If your brand or clients aren’t yet investing in a Pinterest marketing strategy, you’re leaving valuable traffic and conversions on the table. Pinterest is highly effective for driving traffic and attracting website visitors through strategic content sharing and linking. At Asymmetric Applications, we help brands tap into untapped channels like Pinterest to drive real growth. Like other search engines, Pinterest can significantly increase the discoverability of e-commerce brands. Pinterest marketing can also directly impact e-commerce sales for online businesses by leveraging shoppable pins and product promotion strategies.
Why Pinterest for eCommerce Works
Pinterest isn’t just a social media platform—it’s where consumers plan, discover, and visualize purchases. Every month, over 400 million Pinterest users log in with clear buying intent, searching for everything from home decor and fashion to skincare and wellness products. Many users spend significant time browsing Pinterest to discover new products and ideas, making it a powerful channel for product discovery.
Unlike other platforms, Pinterest is built around visual search. When users scroll through Pinterest pins or type into the search bar, they’re often already in a buying mindset. For e-commerce businesses, that means a golden opportunity to drive traffic and conversions with smart, intentional content. Pinterest also helps e-commerce businesses reach new customers actively searching for products, expanding their audience, and increasing sales potential.
Pinterest Marketing Strategy Basics
A successful Pinterest strategy starts with a solid foundation. There are a few ways to set up and optimize your Pinterest presence, such as profile optimization, keyword research, and content planning. Successful Pinterest strategies also incorporate industry trends to stay ahead of the competition. Here’s how Asymmetric Applications helps clients build effective Pinterest systems:
1. Set Up a Pinterest Business Account
Start by creating or converting to a free business account on Pinterest for e-commerce purposes. To convert a personal Pinterest account into a converted Pinterest business account, go to your account settings, use the directional chevron down icon to access account options, and select the click convert account option.
This gives you access to Pinterest analytics, rich pins, and advertising tools like the Pinterest tag, which lets you collect audience data and track performance. Already have a personal account? You can convert it, create a new Pinterest business account, and link your website. Setting up a related business or account allows for streamlined access and consistent branding across your Pinterest presence.
Bonus tip: Ensure you have a linked Pinterest business account to index your website's pins correctly.
Optimizing your Pinterest profile with a professional image and keyword-rich bio will improve discoverability and help build trust with your audience.
2. Create Boards Strategically
Your Pinterest boards are your brand's storefront. You can also create a group board to collaborate with other users or brands. Group products, collections, or blog content by theme, season, or audience type. Use relevant keywords in board titles and descriptions to improve placement in search results. Users save pins to boards for future inspiration and easy access.
At Asymmetric, we help clients create optimized, separate Pinterest boards that align with customer search intent and sales goals. Brainstorming pin content ideas and new pin content ideas is essential to keep your boards fresh and engaging.
3. Use Rich Pins and Product Pins
Product and rich pins automatically pull data like pricing, availability, and descriptions from your site. You can use rich pins to promote your blog posts and drive traffic to your site. These features boost visibility, trust, and click-through rates.
Pinterest users are more likely to engage with visually rich, informative pins, and we ensure our clients use this advantage to drive website traffic and product discovery. Static pins are especially effective for showcasing products and blog content, making them a valuable tool for promoting individual blog posts and attracting readers.
4. Design Scroll-Stopping Pinterest Pins
Your PIN image is your first impression. Focus on vertical, high-resolution visuals with clear branding, strong pin titles, and keyword-rich descriptions. Optimizing your pin description with relevant keywords is essential for better search visibility and attracting your target audience.
We provide our clients with tested, creating pins templates that convert and align with current Pinterest trends and the Pinterest algorithm. When deciding how many pins to create and post daily, remember that the optimal number depends on your content strategy and analytics insights, rather than following a strict rule.
Leveraging Pinterest Features for eCommerce
Pinterest is packed with powerful features designed to help eCommerce businesses stand out and convert browsers into buyers. One standout is the “Shopping” tab, which transforms Pinterest into a shoppable marketplace. It allows users to browse and purchase products directly from your Pinterest page. This seamless shopping experience puts your products in front of high-intent Pinterest users when they’re ready to buy.
Another essential tool is Product Pins. These visually rich pins automatically sync with your product data, displaying up-to-date pricing, availability, and product details. Product Pins make your offerings more appealing and help drive traffic straight to your online store, shortening the path from discovery to purchase.
Pinterest’s Catalogs feature is a game-changer for brands with a wide product range. By uploading your product catalog, you can create a virtual storefront on Pinterest, making it easy for users to explore your full collection without leaving the platform. Leveraging these features ensures your eCommerce business is discoverable, shoppable, and primed to capture Pinterest traffic that converts.
Collaborating with Influencers and Partners
Expanding your reach on Pinterest isn’t just about what you pin—it’s also about who you collaborate with. Partnering with influencers who resonate with your target audience can introduce your brand to new Pinterest users and boost your credibility. Influencers can create authentic content featuring your products, driving awareness and website traffic.
Pinterest’s Group Boards feature makes collaboration easy. By joining or creating group boards with influencers or complementary brands, you can share content with a broader audience and benefit from collective engagement. Additionally, Idea Pins offer a dynamic way to showcase interactive, story-driven content that encourages users to engage, save, and share.
By tapping into influencer partnerships, group boards, and creative idea pins, eCommerce brands can spark conversations, build community, and drive traffic to their online store—all while staying top-of-mind with their ideal Pinterest user.
Cross-Promotion and Smart Scheduling
To maximize your Pinterest marketing strategy, it’s crucial to think beyond the platform itself. Cross-promotion is a powerful way to amplify your reach—by sharing your Pinterest pins and boards across other social media platforms, you can funnel new followers to your page and increase overall engagement.
The Pinterest Tag is invaluable for tracking how your cross-promotion efforts translate into website traffic and conversions. Collecting audience data can refine your approach and focus on the channels that deliver the best results.
Intelligent scheduling is another key to Pinterest's success. With Pinterest’s Scheduled Pins feature, you can plan and publish content optimally, ensuring your audience sees your pins when they’re most active. Consistent, well-timed posting keeps your brand visible and top-of-mind, driving ongoing engagement and traffic from Pinterest and beyond.
By combining cross-promotion, data-driven tracking with the Pinterest tag, and strategic scheduling, e-commerce businesses can create a steady stream of Pinterest traffic and turn casual browsers into loyal customers.
Driving eCommerce Growth with Pinterest Ads
Once your organic content is performing, it’s time to amplify it. Pinterest Ads (also known as promoted pins) offer advanced targeting and a chance to reach more users at the right time in their buying journey. Shopping ads and shoppable pins can significantly boost product visibility and engagement for e-commerce brands.
With the Pinterest tag, you can track conversions, retarget cart abandoners, and build marketing funnels that scale. You can also use targeted ads to reach specific customer segments and improve campaign effectiveness. At Asymmetric Applications, we manage full-funnel Pinterest traffic strategy campaigns—from creative development to A/B testing—to help clients grow smarter.
Don’t forget to experiment with new ad formats like idea ads, which enable collaboration between creators and brands using the Idea Pin format.
Using Pinterest Analytics for Smarter Marketing
Once your system is in place, it’s essential to monitor performance. Referencing the Sprout Social Index can provide valuable benchmarks and insights for setting social media goals and measuring performance. Pinterest analytics track metrics like impressions, saves, and clicks, giving your team insight into what content converts and which audiences respond.
We integrate Pinterest analytics with platforms like Google Analytics to help our clients make data-driven decisions and optimize their marketing strategies across all social media platforms. Additionally, integrating Pinterest widgets into your website or emails can drive more traffic to your Pinterest profile and help track engagement.
Why Asymmetric Marketing?
We don’t just discuss Pinterest for eCommerce—we build convertible systems. Whether you’re launching a Pinterest business account, optimizing Pinterest boards, or scaling with Pinterest ads, our team at Asymmetric Marketing helps eCommerce brands dominate visual search and outperform the competition. We have helped numerous e-commerce businesses achieve measurable results on Pinterest, driving growth and sales through tailored strategies.
From video and idea pins to content calendars and custom graphics, we help brands unlock Pinterest's true power as a visual search engine, turning inspiration into conversions.
Ready to Turn Pinterest Into a Traffic Machine?
If you’re an eCommerce business looking to break free from paid ad fatigue and unlock significant traffic from a new source, it’s time to explore Pinterest. Let Asymmetric Marketing craft a strategy to grow your reach, increase conversions, and drive sustainable traffic with one of the most underrated marketing platforms.
Want help building a Pinterest funnel that delivers? Let’s talk.
Frequently Asked Questions About Pinterest for eCommerce (FAQs)
How long does it take to see results from Pinterest marketing?
Pinterest marketing typically shows initial results within 3-6 months, as Pinterest content has a longer lifespan than other social platforms. Consistent posting and optimization can accelerate this timeline, with some brands seeing traffic increases within the first month of strategic implementation.
Do I need a large budget for Pinterest advertising?
No, you can start with organic Pinterest marketing for free and see significant results. When ready for ads, Pinterest campaigns can begin with modest budgets of $10-20 per day. The platform's high-intent users often deliver better ROI than other social media advertising channels.
What types of products work best on Pinterest?
Visual products perform exceptionally well - fashion, home decor, food, beauty, DIY, and lifestyle products. However, any product can succeed with the right visual strategy and keyword optimization. Even B2B products can thrive when presented with compelling visuals and clear value propositions.
How often should I post on Pinterest?
Aim for 5-30 fresh pins daily, a mix of your own content and curated pins. Consistency matters more than volume—regular posting keeps your brand visible in Pinterest's algorithm. Quality, keyword-optimized pins outperform high-volume, low-quality content every time.
What's the difference between Pinterest and other social media platforms for e-commerce?
Unlike other platforms focused on social interaction, Pinterest functions as a visual search engine where users actively seek products and inspiration. Pinterest users have 2x higher purchase intent than social media users, making it ideal for driving qualified traffic and conversions rather than just engagement.
Ready to Accelerate Your E-Commerce Growth Strategies?
Transform your business with strategic Pinterest marketing for eCommerce. Whether you aim to increase leads, expand your market reach, or optimize conversions through visual discovery, our expert team at Asymmetric Marketing is here to guide you.
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Mark Hope
Partner, Asymmetric Marketing
📧 mark.hope@asymmetric.pro
📞 (608) 410-4450
About the author
Mark A. Hope is the co-founder and Partner at Asymmetric Marketing, an innovative agency dedicated to creating high-performance sales and marketing systems, campaigns, processes, and strategies tailored for small businesses. With extensive experience spanning various industries, Asymmetric Marketing excels in delivering customized solutions that drive growth and success. If you’re looking to implement the strategies discussed in this article or need expert guidance on enhancing your marketing efforts, Mark is here to help. Contact him at 608-410-4450 or via email at mark.hope@asymmetric.pro.