Website Design & Development
Your website is the most expensive thing you own that quietly costs you customers — a brochure people bounce off instead of a system that turns visitors into leads. We build around the one commercial job the site has to do, so the traffic you already pay for stops leaking away.
Strategy decides the build.
Your website is probably the most expensive thing you own that’s quietly costing you customers. If it’s a brochure people bounce off instead of a system that turns visitors into leads, the traffic you’re paying for leaks away every day it stays that way — and you keep buying more of it to make up the gap. The visitors you already have should be converting. So we start with the one commercial job the site has to do — the booking, the demo, the qualified lead — and let the information architecture, design, and development follow from there. Strategy first isn’t a tagline here; it’s the sequence the work actually runs in.
The range runs from brand-forward marketing sites that make a company’s position legible at a glance, to conversion-focused B2B landing pages engineered around a single action — a booking, a demo, a qualified lead. We build the content and CMS layer so your team can publish and update without a developer in the loop, and we treat performance as part of the brief, not a cleanup pass: fast load, stable layout, and the technical foundation that search and AI discovery reward rather than penalize.
The build follows the brief, not a house stack. When a client needs a fast, editable, content-driven marketing site, we build on WordPress and hand over something their team can actually run. When the work calls for a custom front end — performance, bespoke interactivity, or an app-like experience — we code it in React and Next.js, the same stack we use for our software builds. Strategy decides the platform; we’re fluent in both.
What stays constant across every build is discipline. A smaller, sharper site beats a bigger one by being deliberate about what each page is for and ruthless about everything that doesn’t earn its place. One conversion path, not five competing ones. A component system that keeps the brand consistent from the homepage to the last landing page. The result is a site that does a job, not one that merely exists.
Strategy first, then build.
Discovery
We start by pinning down the one commercial job the site has to do — the booking, the demo, the qualified lead — because everything downstream follows from that decision. You walk us through who the site is for, how a deal actually closes in your pipeline, and where the current site loses people; we bring what we read in your analytics and your competitors’ funnels. Out of it comes a written brief naming the primary conversion, the audience it serves, and the metric that says the site is working. That brief is the spec the whole engagement is held to, so the design isn’t decided by taste and the scope can’t quietly drift into a brochure with five competing priorities.
Strategy
With the job defined, we design the structure that produces it: information architecture, the page-by-page content plan, and a single conversion path that carries a visitor from landing to action without a detour. We decide what each page is for and cut the ones that only pad a sitemap — one path, not five competing ones. You get a sitemap and page-intent map you can sign off on before a pixel is drawn, so disagreements happen on a cheap document instead of an expensive build. This is where a smaller, sharper site is won — by being deliberate about what earns a place, not by adding more.
Design
We apply your brand as a component system rather than a stack of one-off layouts, then prototype the real thing — the actual templates, interaction states, and the conversion moments where a visitor decides. You review working layouts at the breakpoints that matter, not a flat desktop mock that hides how it behaves on a phone. The deliverable is a design system and high-fidelity prototype: reusable components, defined states, and the hero-to-CTA moments resolved. Because the brand lives in components, consistency holds from the homepage to the last landing page automatically, instead of being re-decided every time someone adds a section.
Build
We develop on the right stack for the brief — WordPress when your team needs to publish and edit without a developer in the loop, custom React and Next.js when the work calls for bespoke interactivity or app-like performance. We wire up the integrations, build the CMS and content layer your team will actually run, and treat performance as part of the build rather than a cleanup pass — fast load and stable layout from the first commit. You see it on a staging environment and test it under real conditions before anything goes live. The output is a working, content-loaded site engineered so search and AI discovery reward it instead of penalizing it.
Launch
We ship the site, connect analytics so you can see exactly what converts and what stalls, and confirm the primary conversion path fires end to end before we call it live. You get a site that’s instrumented from day one, not a black box you have to take on faith. Then we tune from real visitor behavior after go-live — the difference between a site that merely launched and one that’s measurably doing its job. Launch is the start of the site earning its keep, not the end of the engagement.
What to expect.
More of the traffic you already pay for turns into leads — Advanced Health & Safety’s rebuild lifted organic clicks 52% and form submissions 44% from the same audience, with mobile Lighthouse up 14 points.
Your hardest-to-explain offering becomes the easy choice — Skaalen’s rebuilt brand and site filled the community to 100% capacity and seated its first-ever waiting list.
When the brief outgrows a template, the build keeps up — we’ve shipped full custom web applications in React and Next.js, like Eydn’s AI wedding-planning SaaS, not just marketing pages.
Where this has paid off.
Selected work
Brand, site & family communication
Skaalen Retirement Services
Rebuilt the brand, website, and family-communication channels for a retirement community — filled to 100% capacity with a first-ever waiting list.
Read the case study →
Lead-generation site rebuild
Advanced Health & Safety
Rebuilt a lead-gen site as a performance system: organic clicks up 52%, form leads up 44%, mobile Lighthouse up 14 points.
Read the case study →
Custom web application
Eydn
A full custom-coded web application — an AI wedding-planning SaaS — built in React and Next.js, not a templated marketing site.
Read the case study →
Most website engagements run $12,000–$45,000. Enterprise scopes quoted separately. Every project is scoped individually based on page count, complexity, integrations, and timeline.
Frequently asked questions
How much does a website cost?
Most website engagements run $12,000–$45,000, with enterprise scopes quoted separately. Every project is scoped individually based on page count, complexity, integrations, and timeline.
Do you build on WordPress or custom-code the site?
The build follows the brief, not a house stack. When you need a fast, editable, content-driven marketing site, we build on WordPress and hand over something your team can run. When the work calls for bespoke interactivity or app-like performance, we code it in React and Next.js. Strategy decides the platform.
What happens before any design work starts?
We start by pinning down the one commercial job the site has to do — the booking, the demo, the qualified lead — and produce a written brief naming the primary conversion, the audience, and the metric that says the site is working. The design and development follow from that, so scope can't quietly drift into a brochure.
Tell us what you need.
Two minutes. Five fields. Describe what you’re looking for and we’ll get back to you within one business day with a sense of scope, timing, and next steps.
/services/capabilities/website-design/ · Capability 01