Insights

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Competitive Intelligence: How to Use It to Grow Your Business

By Mark Hope / July 22, 2024 / 0 Comments

Businesses of all sizes can benefit from competitive intelligence. This is a process that allows you to gather information about your competitors and use it to improve your own business.

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A dimly lit spiral staircase made of stone, ascending through an arched tunnel with brick walls. The steps are illuminated by warm yellow lights along the edges, creating a glowing pathway that contrasts with the dark surroundings—much like discovering a hidden gem in marketing agency strategies in Madison, WI.

It’s Not What You Don’t Know… Insight is Key

By Mark Hope / June 17, 2024 / 0 Comments

It’s what you know that just isn’t true. Mark Twain said it in a more elegant way: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”

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How Loyalty Research Can Actually Boost Your Business Results

By Mark Hope / April 30, 2023 / 0 Comments

Loyal customers are ideal for all businesses. They are more likely to buy more than one product, make positive reviews, recommend us to others, and be more willing to pay a higher price for our products.

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Profile silhouette of a human head filled with interconnected nodes and lines representing a neural network, overlaid with colorful dots and strings of code, illustrating the concept of artificial intelligence and machine learning. A data stream flows into the head, optimizing strategies for a marketing agency in Madison, WI.

7 Data Science Applications and 6 Data Science Tools to Drive Your Data Journey

By Mark Hope / March 23, 2022 / 0 Comments

Data science has developed and produced a variety of new applications that provide better insight and value to small businesses. Data science applications, methodologies, tools, and technologies can give organizations the ability to extract valuable information from increasing amounts of highly variable data.

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Data Science for Small Business

By Mark Hope / January 19, 2022 / 0 Comments

Data science is a powerful tool that can help small businesses grow and prosper. By using data analytics, small businesses can gain insights into their customers, their products, and their operations. This information can help them make better decisions about how to run their business.

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Links

CPQ Software - What Is It - Why Do I Need It to Grow Sales?
Luck Favors the Prepared
It's Not What You Don't Know...
How to Use The Art of War to Grow Your Business
CPQ Software - What Is It?
What is a Business Wargame?
Local Advertising Can Give You a Boost
Guerrilla Marketing Won't Win Every Battle
How to Keep Calm and Carry On
How to Use the Art of War in Your Business

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