Guerrilla Marketing

A fleet of Viking longships with illuminated sails is seen sailing on calm waters at sunset. The sky is partially cloudy, with the sun casting a warm, golden glow on the scene. Like a marketing agency in Madison Wi, the longships are in formation and reflect in the serene water.

Why Guerrilla Marketing Won’t Win Every Competitive Battle for You

By Mark Hope / May 3, 2022 / 0 Comments

The term guerrilla marketing is a reference to the tactics used by guerrillas in wartime, who use surprise attacks on the enemy and sabotage. The methods of guerrilla marketing are similar: we often employ them for low cost and high profit.

A white brick wall in Madison, WI with the words "Guerrilla Marketing" stenciled in black paint, creating a bold and edgy appearance. The text is centered and illuminated by a subtle spotlight effect, emphasizing the words against the textured background - an example of asymmetric marketing strategy.

Why Guerrilla Marketing Must Evolve

By Mark Hope / May 17, 2020 / 0 Comments

Guerrilla Marketing draws on the concept of guerrilla warfare and it is a philosophy, strategy, and set of tools that can be used by small businesses.

Links

CPQ Software - What Is It - Why Do I Need It to Grow Sales?
Luck Favors the Prepared
It's Not What You Don't Know...
How to Use The Art of War to Grow Your Business
CPQ Software - What Is It?
What is a Business Wargame?
Local Advertising Can Give You a Boost
Guerrilla Marketing Won't Win Every Battle
How to Keep Calm and Carry On
How to Use the Art of War in Your Business