Use The Art of War to Grow Your Business
In business, we are always seeking guidance and direction. The complex nature of business leads us to look for frameworks and philosophies that will inform our decision-making.
Strategy
Asymmetric Strategy is a unique approach that combines military strategy and a variety of competitive analysis frameworks to arrive at business plans and models that are designed to achieve superior results in an uneven environment.
Why Guerrilla Marketing Must Evolve
The term “guerrilla marketing” was coined by American businessman Jay Conrad Levinson in his 1984 book of the same name. The term draws on the concept of guerrilla warfare and it purports to outline a philosophy, a strategy, and a set of tools that can be used by small businesses to gain marketing traction despite their inherently low budgets.
“Luck favors the prepared.”
I’ve heard this quote many times in my life and I have used it liberally with my teams. I believe that it is a variation of a quote by Louis Pasteur. Dwight Eisenhower said, “Luck is where preparation meets opportunity.” Both of these quotes highlight the necessity for preparation.
Wargame Your Business’ Response to the COVID-19 Pandemic
Crisis management templates, plans, and approaches never fully imagined a challenge as big as the COVID-19 pandemic.
Business Wargaming
A core challenge for all businesses is to understand, anticipate, and prepare for competitive activity in the marketplace. Many business plans contain a section on competition, but the level of detail is often woefully inadequate to arrive at any sort of meaningful understanding of the competitive landscape.
Asymmetric Marketing – Levels of Planning
We all know that there are significant parallels between business strategy and military strategy.