Strategy

The Art of War for Business

How to Use The Art of War in Your Business: Strategies for Success

By Mark Hope / March 31, 2022 / 0 Comments

Use The Art of War in your business. Learn everything about the strategies and tactics that can give you an edge over your competitors.

Read More
Chess as a strategy game

What is a Business Wargame?

By Mark Hope / January 29, 2022 / 0 Comments

Do you ever find yourself in a situation where you’re not sure what to do next? If so, then business wargaming may be for you! Business wargaming is a strategy simulation tool that helps business owners make better decisions by allowing them to visualize different scenarios and their outcomes.

Read More
Pricing

Pricing Principles – The Ultimate Asymmetric Tool

By Mark Hope / December 29, 2021 / 0 Comments

To compete against larger competitors with more resources, you must find strategies, tools, tactics, and processes that will help you level the playing field. One of the least understood business concepts is pricing.

Read More
The Art of War

Use The Art of War to Grow Your Business

By Mark Hope / June 7, 2021 / 0 Comments

In business, we are always seeking guidance and direction. The complex nature of business leads us to look for frameworks and philosophies that will inform our decision-making.

Read More
Guerrilla Marketing

Why Guerrilla Marketing Must Evolve

By Mark Hope / May 17, 2020 / 0 Comments

Guerrilla Marketing draws on the concept of guerrilla warfare and it is a philosophy, strategy, and set of tools that can be used by small businesses.

Read More
Luck Favors the Prepared

“Luck favors the prepared”

By Mark Hope / March 25, 2020 / 0 Comments

I’ve heard this quote many times in my life and I have used it liberally with my teams. I believe that it is a variation of a quote by Louis Pasteur. Dwight Eisenhower said, “Luck is where preparation meets opportunity.” Both of these quotes highlight the necessity for preparation.

Read More
Asymmetric Business Strategy

About Business Wargaming

By Mark Hope / February 26, 2020 / 0 Comments

A core challenge for all businesses is to understand, anticipate, and prepare for competitive activity in the marketplace. Many business plans contain a section on competition, but the level of detail is often woefully inadequate to arrive at any sort of meaningful understanding of the competitive landscape.

Read More
The Art of War Book | Asymmetric Marketing

Asymmetric Marketing – Levels of Planning

By Mark Hope / February 6, 2019 / 0 Comments

We all know that there are significant parallels between business strategy and military strategy.

Read More

Links

Scroll to Top