Leadership

Marketing Expectations for CEOs: What They Should Expect From Their Marketing Team

By Mark Hope / July 18, 2025 / Comments Off on Marketing Expectations for CEOs: What They Should Expect From Their Marketing Team

Discover the key marketing expectations CEOs should have for their teams. Learn how to align marketing efforts with business objectives, measure ROI effectively, and build accountability frameworks that drive real growth and results.

Mastering Leadership in a VUCA World: Strategies for Success

By Mark Hope / September 29, 2024 / 0 Comments

The VUCA world demands leaders who can create clarity, prioritize ruthlessly, and adapt quickly as conditions shift. This article provides practical frameworks to navigate volatility and uncertainty with resilient teams and decisive execution.

How to Keep Calm and Carry On When Things Get Tough

By Mark Hope / September 24, 2024 / 0 Comments

When life tightens the screws, knowing how to keep calm and carry on is a competitive advantage. Start by stabilizing your body—slow breathing, grounding, and movement—then calm your mind with naming emotions, reframing, and focusing only on the next controllable step. Protect your baseline with sleep, nutrition, and simple routines. Create micro‑plans for worst‑case, likely, and best‑case scenarios so you can act without spiraling. With steady inputs and small forward actions, resilience becomes a habit—not a heroic one‑off.

Master Decision-Making with Boyd’s OODA Loop

By Mark Hope / September 21, 2024 / 0 Comments

Master the OODA Loop—observe, orient, decide, act—to speed up decision-making and gain an edge in fast-changing markets. This guide shows how to apply OODA in business with practical tips, examples, and common pitfalls to avoid.

Army Ranger School Stress: What It Taught Me

By Mark Hope / September 10, 2024 / 0 Comments

The Army’s Ranger School is one of the toughest experiences for a soldier. And, one of its core objectives is to create stress.

Diligence Is the Mother of Good Luck: Meaning, Origin, and Habits

By Mark Hope / August 30, 2024 / 0 Comments

“Diligence is the mother of good luck” isn’t about superstition—it’s about systems. Break big goals into repeatable actions, track leading indicators, and run tight feedback loops so opportunity finds you “ready.” Learn the psychology behind perceived luck, examples from sales, product, and careers, and a simple weekly cadence to compound small wins into outsized outcomes.

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