Creating compelling and effective marketing campaigns requires that you have the answers to nine fundamental questions.
Asymmetric Marketing is a unique approach that combines military strategy, inbound marketing, and other contemporary marketing methods to create a compelling toolbox to drive growth.
The Purchase Path – A Critical Marketing Framework May 24, 2021 / Mark Hope / No Comments There are a lot of frameworks out there: funnels, journeys, flywheels, cadences, playbooks… How do we make sense of it all? It seems like every marketing article presents a new way to look …
On the playground and in sports we learned to play fair and that in a fair contest the winner was always the one who played a better game. But in business there are big companies and small companies. There are companies with powerful brands and those who are starting up. There are companies with tons of cash and those who struggle to make payroll. Business is not a fair fight.
The term “guerrilla marketing” was coined by American businessman Jay Conrad Levinson in his 1984 book of the same name. The term draws on the concept of guerrilla warfare and it purports to outline a philosophy, a strategy, and a set of tools that can be used by small businesses to gain marketing traction despite their inherently low budgets.
Marketing is rife with models and concepts – many of which, when compared, are contradictory and either too complex or too shallow. My military training leads me to believe that models should be as simple as possible and should resonate with the knowledge and understanding that comes from empirical evidence and experience.