Marketing

A blonde woman with glasses sits at a wooden table in a cozy, book-filled room with large windows. She is reading a book, with a cup of coffee and an open notebook in front of her, creating a warm and studious atmosphere—proof that luck favors the prepared.

J.K. Rowling and the Creation of Harry Potter: How Fortune Favors the Prepared

By Mark Hope / July 3, 2024 / 0 Comments

Have you ever wondered how some people achieve incredible success? Many people think it’s all […]

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The Wisdom of Experience: Why Hiring an Agency with Seasoned Professionals Matters

By Mark Hope / October 5, 2023 / 0 Comments

In the ever-evolving landscape of marketing, businesses face a critical decision: choosing the right marketing agency to help navigate traditional & digital marketplaces.

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Thoughts on Hiring an Agency vs. Establishing an In-House Team

By Mark Hope / October 2, 2023 / 0 Comments

In the ever-evolving world of marketing, businesses are faced with a critical decision: Should they hire a marketing agency or build an in-house marketing team? This decision is not one to be taken lightly, as the choice can significantly impact a company’s growth and success. In this blog post, we’ll explore the advantages of hiring a marketing agency versus having an in-house team of marketers to help you make an informed decision.

The Asymmetric Marketing Engine

By Mark Hope / May 6, 2023 / 0 Comments

This framework – the Asymmetric Marketing Engine, is a valuable tool for visualizing and understanding the marketing process.

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How Loyalty Research Can Actually Boost Your Business Results

By Mark Hope / April 30, 2023 / 0 Comments

Loyal customers are ideal for all businesses. They are more likely to buy more than one product, make positive reviews, recommend us to others, and be more willing to pay a higher price for our products.

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Why is Local Marketing So Critically Important for a Boost in Your Business?

By Mark Hope / February 7, 2023 / 0 Comments

When it comes to getting your business’s message out to the world through advertising, competing with much larger businesses can be the greatest hurdle. These big brands often have significant advantages

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What Marketing Budget Should My Business Adopt to Make Us More Competitive?

By Mark Hope / May 6, 2022 / 0 Comments

As a business owner, you may be wondering if you should adopt a marketing budget. After all, marketing can be expensive, and you may feel like you can save money by avoiding it altogether. However, marketing is essential to making your business more competitive. By investing in marketing, you can reach new customers, increase brand awareness, and boost sales.

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Why Guerrilla Marketing Won’t Win Every Competitive Battle for You

By Mark Hope / May 3, 2022 / 0 Comments

The term guerrilla marketing is a reference to the tactics used by guerrillas in wartime, who use surprise attacks on the enemy and sabotage. The methods of guerrilla marketing are similar: we often employ them for low cost and high profit.

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A Growth Marketing Agency – Why You Need One to Grow Your Business

By Mark Hope / April 21, 2022 / 0 Comments

There are many benefits to working with a growth marketing agency. One of the most important benefits is that they have the experience and expertise necessary to help your businesses grow. They know how to reach the right audience and how to get that audience interested in your offer.

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Tying Marketing Frameworks Together to Create Sales Growth

By Mark Hope / December 13, 2021 / 0 Comments

It’s pretty confusing out in the marketing world. There are so many different marketing frameworks used to describe marketing systems and activities.

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9 Campaign Questions You Must Ask for Effective Marketing

By Mark Hope / June 11, 2021 / 0 Comments

Creating compelling and effective marketing campaigns requires that you have the answers to nine fundamental questions.

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The Purchase Path – A Critical Marketing Framework

By Mark Hope / May 24, 2021 / 0 Comments

The Purchase Path is a critical marketing framework for understanding the journey that your customer is taking to find your products and services.

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Asymmetric Marketing for Small Business

By Mark Hope / May 7, 2021 / 0 Comments

Asymmetric Marketing is Guerrilla Marketing for the 21st-Century. It provides small businesses with an edge.

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Marketing Your Small Business – Focus to Win

By Mark Hope / May 4, 2021 / 0 Comments

When marketing your small business, it is imperative that marketing efforts focus on things that matter.

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How to Find Amazing Certified Digital Marketing Agencies in Madison WI

By Mark Hope / April 8, 2021 / 0 Comments

Madison, Wisconsin is a great city with many outstanding certified digital marketing agencies that can help you grow your business.

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Why Guerrilla Marketing Must Evolve

By Mark Hope / May 17, 2020 / 0 Comments

Guerrilla Marketing draws on the concept of guerrilla warfare and it is a philosophy, strategy, and set of tools that can be used by small businesses.