Marketing

Local Marketing | Asymmetric Marketing

Why Local Advertising Gives Your Small Business the Advantage

When it comes to getting your business’s message out to the world through advertising, competing with much larger businesses can be the greatest hurdle. These big brands often have significant advantages, including a larger staff of employees, improved resources for crafting ads and a larger budget for more large-scale advertising campaigns. That kind of advantage may seem insurmountable — without the same resources …

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The Art of War Book | Asymmetric Marketing

Asymmetric Marketing – Levels of Planning

Over the coming weeks, I will lay out the tenets of a unique approach to marketing that draws from military doctrine and history.  We all know that there are significant parallels between business strategy and military strategy.  One of the most popular business books of all time is The Art of War, an ancient Chinese military treatise dating from the 5th century BC …

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David vs. Goliath Mural | Asymmetric Marketing

Asymmetric Marketing – What is it?

Asymmetric Marketing applies concepts of asymmetric warfare to the world of modern business.  It looks at the battle that is taking place between two brands in the marketplace and applies unique principles designed to help the smaller participant to win. Why the allusion to warfare when talking about business?  Most students of business strategy know that the similarities are striking and that many …

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