The Asymmetric Blog

Promotional graphic for AI marketing book by Eagan Heath

How to Make AI Do Actual Marketing Work for You

Author's note: I recently presented at Social Media Breakfast Madison about "How to Make AI Do Actual Marketing Work for You." You can check out my blog post based on ...

Marketing Budget

How to Build a Marketing Budget That Actually Works

A marketing budget is a plan that outlines how much your business is planning to spend on marketing efforts over a specific period. It helps companies allocate resources efficiently and ...

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Search Engine Marketing (SEM)

Your Ultimate Google Ads Setup Checklist

If you're launching or managing Google Ads campaigns, it's easy to miss critical steps that make the difference between wasting money and generating real ROI. That's why we built this ...

Professionals analyzing social media metrics on digital devices

Marketing

How to Grant Team Members Access to Meta Ads Facebook Business Manager

The Painful Process of Adding Team Members Meta has made granting marketing agency and other team members Meta Business Suite access really painful, so get ready. Step 1: Navigate to ...

Pricing

Understanding Price and Nonprice Competition in Business

Competitive pricing and nonprice competition are crucial for business strategy. Price competition involves lowering prices to attract customers, while nonprice competition focuses on product differentiation, quality, and brand loyalty. This ...

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Search Engine Marketing (SEM)

How to Use ChatGPT to Write and Create Google Search Ads to Import with the Google Ads Editor

ChatGPT can speed you up immensely when researching and selecting PPC keywords, writing ad copy, and even creating files that you can import into an account using the Google Ads ...

Marketing

PPC Performance: Predicting How Your Ads Will Do

"What Kind of Paid Ad Results Can I Expect?" This is a question our clients and sales prospects ask us on a regular basis. I like to think I've been ...

Conversion Optimization design ideas to try

Marketing

Conversion Rate Optimization Ideas to Try Right Away

When it comes to growing your business, increasing your web traffic is important-but converting that traffic into paying customers is essential. Conversion Rate Optimization (CRO) is the systematic process of ...

Brands

Top Strategies for Measuring Brand Affinity Metrics

Brand affinity metrics measure how emotionally connected customers are to your brand. These metrics are vital for boosting customer loyalty and driving long-term success. This article will explain the key ...

Guerrilla Marketing

Master Guerrilla Marketing in The Digital Age: Top Strategies & Tips

Are you curious how to make your brand stand out online without breaking the bank? In the digital age, guerrilla marketing digital age combines creativity and technology to achieve just ...

Local Marketing

Best Local Marketing Strategies to Boost Your Business

Are you looking to attract more local customers and boost your visibility? This guide on the best local marketing strategies provides clear, actionable tips to help you succeed. Learn how ...

Marketing Budget

Sample Marketing Budget Examples (With Free Templates)

Looking for a sample marketing budget? This article provides clear examples and free templates to help you plan your spending effectively. Discover how to allocate resources and meet your marketing ...

Brands

Maximize Customer Loyalty: Proven Strategies for Building Brand Affinity

Brand affinity is the emotional bond between a brand and its customers. Why is this important? Strong brand affinity leads to loyalty, repeat business, and brand advocacy. Read on to ...

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Competitive Intelligence

Mastering Marketplace Intelligence: Strategies and Insights

Marketplace intelligence involves collecting and analyzing market data to make informed business decisions. Unlike traditional market research, it offers a comprehensive view by integrating external data. This article covers its ...

Strategy

10 Strategy Books Other Than The Art of War

Looking for books similar to Sun Tzu's 'The Art of War'? This article lists essential reads that echo its strategic and leadership wisdom, including "The Art of War similar books." ...

What is Search Marketing: A Complete Guide for Beginners

Search Engine Marketing (SEM)

What is Search Engine Marketing: A Complete Guide for Beginners

What is Search Engine Marketing: A Complete Guide for Beginners Search marketing, which includes SEO and SEM, is a core part of online marketing and aims to increase your website's ...

Planning

Mastering Strategic Planning and the Marketing Process: A Practical Guide

Looking to create a successful marketing strategy? This guide on strategic planning and the marketing process covers everything you need. From market research to setting marketing goals and developing a ...

E-Commerce

Ecommerce Inbound Marketing Strategies for Success

Ecommerce inbound marketing focuses on attracting customers to your online store through engaging content and personalized experiences. Unlike traditional advertising, it meets customer needs without being intrusive. Why is this ...

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E-Commerce

Top Strategies for Marketing in Ecommerce: Boost Your Online Sales

Want to boost your online sales? This article explores key marketing strategies for e-commerce, including omnichannel selling. Learn how to improve sales, brand recognition, and customer loyalty using SEO, social ...

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Pricing

How Price Competition Affects Your Business: Insights and Strategies

Price competition occurs when businesses lower prices to attract customers, often leading to price wars. This article explains price competition and offers strategies for managing its challenges and benefits. Key ...