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The Asymmetric Blog

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Marketing Technology

How to Make AI Do Actual Marketing Work for You

Author's note: I recently presented at Social Media Breakfast Madison about "How to Make AI Do Actual Marketing Work for You." You can check out my blog post based on ...
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A person using a stylus on a laptop with an overlaid colorful bar chart is building a marketing budget by analyzing the yearly increase from 2018 to 2025. The charts bars of varying heights represent rising data values over the years.
Marketing Budget

How to Build a Marketing Budget That Actually Works

A marketing budget is a plan that outlines how much your business is planning to spend on marketing efforts over a specific period. It helps companies allocate resources efficiently and ...
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Search Engine Marketing (SEM)

Your Ultimate Google Ads Setup Checklist

If you're launching or managing Google Ads campaigns, it's easy to miss critical steps that make the difference between wasting money and generating real ROI. That's why we built this ...
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Marketing

How to Grant Team Members Access to Meta Ads Facebook Business Manager

The Painful Process of Adding Team Members Meta has made granting marketing agency and other team members Meta Business Suite access really painful, so get ready. Step 1: Navigate to ...
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Understanding Price and Nonprice Competition in Business
Pricing

Understanding Price and Nonprice Competition in Business

Competitive pricing and nonprice competition are crucial for business strategy. Price competition involves lowering prices to attract customers, while nonprice competition focuses on product differentiation, quality, and brand loyalty. This ...
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AI hologram on laptop with coffee and books
Search Engine Marketing (SEM)

How to Use ChatGPT to Write and Create Google Search Ads to Import with the Google Ads Editor

ChatGPT can speed you up immensely when researching and selecting PPC keywords, writing ad copy, and even creating files that you can import into an account using the Google Ads ...
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Busy marketing team analyzing data on futuristic digital displays
Marketing

PPC Performance: Predicting How Your Ads Will Do

"What Kind of Paid Ad Results Can I Expect?" This is a question our clients and sales prospects ask us on a regular basis. I like to think I've been ...
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Conversion Optimization design ideas to try
Marketing

Conversion Rate Optimization Ideas to Try Right Away

When it comes to growing your business, increasing your web traffic is important-but converting that traffic into paying customers is essential. Conversion Rate Optimization (CRO) is the systematic process of ...
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Top Strategies for Measuring Brand Affinity Metrics
Brands

Top Strategies for Measuring Brand Affinity Metrics

Brand affinity metrics measure how emotionally connected customers are to your brand. These metrics are vital for boosting customer loyalty and driving long-term success. This article will explain the key ...
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Master Guerrilla Marketing in The Digital Age: Top Strategies & Tips
Guerrilla Marketing

Master Guerrilla Marketing in The Digital Age: Top Strategies & Tips

Are you curious how to make your brand stand out online without breaking the bank? In the digital age, guerrilla marketing digital age combines creativity and technology to achieve just ...
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Best Local Marketing Strategies to Boost Your Business
Local Marketing

Best Local Marketing Strategies to Boost Your Business

Are you looking to attract more local customers and boost your visibility? This guide on the best local marketing strategies provides clear, actionable tips to help you succeed. Learn how ...
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Top Sample Marketing Budget Examples
Marketing Budget

Sample Marketing Budget Examples (With Free Templates)

Looking for a sample marketing budget? This article provides clear examples and free templates to help you plan your spending effectively. Discover how to allocate resources and meet your marketing ...
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A man stands surrounded by a vast array of floating digital screens displaying social media content, videos, and emojis. He holds a smartphone, looking upwards and smiling, as if interacting with a vibrant virtual environment designed to boost brand affinity.
Brands

Maximize Customer Loyalty: Proven Strategies for Building Brand Affinity

Brand affinity is the emotional bond between a brand and its customers. Why is this important? Strong brand affinity leads to loyalty, repeat business, and brand advocacy. Read on to ...
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Cityscape with overlay of digital financial graphs
Competitive Intelligence

Mastering Marketplace Intelligence: Strategies and Insights

Marketplace intelligence involves collecting and analyzing market data to make informed business decisions. Unlike traditional market research, it offers a comprehensive view by integrating external data. This article covers its ...
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An open book on a wooden table is surrounded by stacks of closed business strategy books. Shelves filled with more volumes are blurred in the background, suggesting a library or study setting perfect for diving into strategic insights.
Strategy

10 Strategy Books Other Than The Art of War

Looking for books similar to Sun Tzu's 'The Art of War'? This article lists essential reads that echo its strategic and leadership wisdom, including "The Art of War similar books." ...
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What is Search Marketing: A Complete Guide for Beginners
Search Engine Marketing (SEM)

What is Search Engine Marketing: A Complete Guide for Beginners

What is Search Engine Marketing: A Complete Guide for Beginners Search marketing, which includes SEO and SEM, is a core part of online marketing and aims to increase your website's ...
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Mastering Strategic Planning and the Marketing Process: A Practical Guide
Planning

Mastering Strategic Planning and the Marketing Process: A Practical Guide

Looking to create a successful marketing strategy? This guide on strategic planning and the marketing process covers everything you need. From market research to setting marketing goals and developing a ...
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Top Ecommerce Inbound Marketing Strategies for Success
E-Commerce

Ecommerce Inbound Marketing Strategies for Success

Ecommerce inbound marketing focuses on attracting customers to your online store through engaging content and personalized experiences. Unlike traditional advertising, it meets customer needs without being intrusive. Why is this ...
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Futuristic blue neon shopping cart on dark background
E-Commerce

Top Strategies for Marketing in Ecommerce: Boost Your Online Sales

Want to boost your online sales? This article explores key marketing strategies for e-commerce, including omnichannel selling. Learn how to improve sales, brand recognition, and customer loyalty using SEO, social ...
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Woman comparing products in supermarket aisle
Pricing

How Price Competition Affects Your Business: Insights and Strategies

Price competition occurs when businesses lower prices to attract customers, often leading to price wars. This article explains price competition and offers strategies for managing its challenges and benefits. Key ...
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The Asymmetric Blog

Insights That Drive Success: Asymmetric Marketing Blog

Welcome to the Asymmetric Marketing Blog, your go-to resource for actionable strategies, expert insights, and cutting-edge trends in digital marketing, business strategy, and growth. Whether you want to optimize your online presence, explore innovative marketing tactics, or gain a competitive edge, our blog offers valuable content tailored to small and medium-sized businesses. Discover in-depth articles on SEO, PPC, web design, and inbound marketing—all designed to help you stay ahead in today’s rapidly evolving digital landscape. Stay informed, stay inspired, and grow with Asymmetric Marketing.

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