Asymmetric Blog

Luck Favors the Prepared

“Luck favors the prepared.”

By Mark Hope | March 25, 2020

I’ve heard this quote many times in my life and I have used it liberally with my teams. I believe that it is a variation of a quote by Louis Pasteur. Dwight Eisenhower said, “Luck is where preparation meets opportunity.” Both of these quotes highlight the necessity for preparation.

Wargame Your COVID-19 Response

Wargame Your Business’ Response to the COVID-19 Pandemic

By Mark Hope | March 23, 2020

Crisis management templates, plans, and approaches never fully imagined a challenge as big as the COVID-19 pandemic.

Virtual Office - Asymmetric

The (rapid) Move to Virtual Work

By Mark Hope | March 20, 2020

The transition to virtual work has been underway for more than a decade. Many people, gig workers, freelancers, creatives, etc. have been working remotely for years. But recent events with the COVID-19 pandemic have forced many businesses to move employees to virtual office settings very rapidly

Illuminating the Path

It’s Not What You Don’t Know…

By Mark Hope | February 29, 2020

It’s what you know that just isn’t true.  Mark Twain said it in a more elegant way: “It ain’t what you don’t know that gets you into trouble.  It’s what you know for sure that just ain’t so.” We’re talking about insight here. There has been a lot of talk […]

Asymmetric Business Strategy

Business Wargaming

By Mark Hope | February 26, 2020

A core challenge for all businesses is to understand, anticipate, and prepare for competitive activity in the marketplace. Many business plans contain a section on competition, but the level of detail is often woefully inadequate to arrive at any sort of meaningful understanding of the competitive landscape.

Search Engine Optimization SEO | Asymmetric Systems

Secure Your Website to Increase SEO

By Mark Hope | March 6, 2019

One of our top quick website improvement tips is to make your website secure with HTTPS, which is a secure version of the Http web protocol.

Intranet Services | Asymmetric Marketing

Introducing Intranet Services To Your Organization

By Mark Hope | March 5, 2019

So you’ve decided your organization needs an intranet? Congratulations, that’s one big step in the right direction! No doubt you’re currently grappling with the age-old dilemma of whether to build and implement the intranet yourself, or contract an external party.

Technology Gives Business an Edge | Asymmetric

How Technology Can Give Small Businesses an Edge

By Mark Hope | March 4, 2019

Technology has a surprisingly long history of leveling the playing field between established corporations and their newer, smaller competitors.

Small Business Financing | Asymmetric Marketing

5 Trends in Small Business Financing

By Mark Hope | March 3, 2019

One of the biggest challenges that small business owners have faced throughout history is simply generating enough capital to start or expand their business.

Local Marketing Concepts | Asymmetric Marketing

How Information Can Level the Playing Field

By Mark Hope | March 2, 2019

As a small to medium-sized business, (SMB) it can feel like the bigger competitors in your industry have all the advantages.

Mark Hope

Mark A. Hope is the founder and CEO of Asymmetric Marketing – a unique agency specializing in building high-performing sales and marketing systems, campaigns, processes, and strategies for small businesses. Asymmetric has extensive experience with organizations across many industry segments. If you would like some help in implementing ideas like these in this article, feel free to give Mark a call at 866-607-3593 or by email at [email protected]
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