The Asymmetric Blog

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Why Every Business Needs an eCommerce Shop: The Key to Future-Proofing Your Business

E-commerce has become essential to modern business. An e-commerce shop can revolutionize your business model, regardless of your retail, services, or B2B industry. With consumers increasingly preferring the convenience of online shopping, businesses that ...

Guerrilla Marketing

The Guerilla Marketing Book: Why Guerrilla Marketing Must Evolve

American businessman Jay Conrad Levinson coined the term "guerrilla marketing" in his 1984 book of the same name. The term draws on the concept of guerrilla warfare and purports to ...

Inbound Marketing

The Asymmetric Marketing Engine

I love visual models of complex ideas. I'm a visual thinker and tend to understand things better when I can see them. This framework, the Asymmetric Marketing Engine, is a ...

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Market Research

How Loyalty Research Can Boost Your Business

Loyal customers are ideal for all businesses. Thanks to effective customer loyalty marketing strategies, they are more likely to buy more than one product, write positive reviews, recommend us to ...

A person from a marketing agency holds a transparent tablet displaying a 3D map with two marked red pins labeled "A" and "B." The map shows a route connecting the two points. The person's hand is in focus while the background is blurred, representing innovative strategies from Madison WI.

Insights

How Information Advantage Can Provide a Competitive Edge

As a small to medium-sized business (SMB), it can feel like the bigger competitors in your industry have all the advantages. Their larger teams and greater store of resources form ...

Local Marketing

Why is Local Advertising So Critically Important for a Boost in Your Business?

Competing with larger businesses can be the greatest obstacle to getting your business's message out to the world through advertising. These big brands often have significant advantages, including a larger ...

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Business Wargaming

What is a Business Wargame? A Strategy Planning Tool

Imagine you are a business leader facing a tough decision with multiple possible outcomes and uncertain responses from your competitors. Do you ever find yourself in a situation where you're ...

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Marketing

How Connecting Marketing Frameworks Drives Sales Growth

Having a well-structured strategy is critical to staying ahead of the curve. A marketing framework provides that structure, helping you map your goals and tactics. By focusing on the best ...

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Preparation

How Does “Chance Favors the Prepared Mind” Conquer Destiny by Being Ready for Anything?

Who said, "Chance favors the prepared mind?" Louis Pasteur was a French microbiologist and chemist. He is best known for discovering pasteurization, microbial fermentation, and vaccination. His groundbreaking research in ...

Data Science for Marketing

7 Data Science Applications and 6 Data Science Tools to Drive Your Data Journey

Data science has developed and produced a variety of new applications that provide better insight and value to small businesses. Data science applications, methodologies, tools, and technologies, including various tools ...

A person in a suit points at a glowing 2022 number on a rising graph. The background features various charts, graphs, and data points, highlighting financial growth and progress from 2021 to 2022, illustrating the impact of CPQ software in driving these gains.

Systems

CPQ Software – What Is It – Why Do I Need It to Grow Sales?

Sales teams realize that most of their time doesn't go into selling. Research has shown that sales reps spend 66% of their time on tasks such as data entry and ...

A hand reaching out towards a floating digital representation of atomic structures with interconnected nodes and lines. The words "Data Science" are prominently displayed within the structure, surrounded by technology and data icons, illustrating its impact on small business innovation.

Data Science for Marketing

Data Science for Small Business: A Guide

Data science is a powerful tool that can help small businesses grow and prosper. Effective data collection is crucial for gaining insights into customers, products, and operations. Small businesses can ...

A cluster of three-dimensional, blue question marks in varying sizes appears on the right side of the image, set against a smooth, gradient blue background. A few question marks are isolated and scattered towards the left side, symbolizing the complexities and uncertainties often addressed by effective marketing campaigns.

Marketing

9 Questions You Must Ask for Effective Marketing Campaigns

Creating growth through the employment of compelling marketing campaigns requires that you have the answers to nine fundamental questions. Let's face it: people always create marketing campaigns without these answers. ...

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Art of War for Business

The Art of War in Business: Strategy to Grow

In business, we are always seeking guidance and direction. The complex nature of business leads us to look for frameworks and philosophies that will inform our decision-making. Sun Tzu's teachings ...

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Small Business

Marketing Your Small Business – Focus to Win

The Things That Matter When marketing your small business, it is imperative that marketing efforts focus on things that matter. Business strategy concepts that work for a large enterprise may ...

A hand moves a black chess pawn across a surface featuring interconnected lines and dots. Other black pawns are placed on various points, with a highlighted yellow path connecting points A and B, indicating a strategic move—much like the expertise of a marketing agency in Madison WI.

Business Wargaming

Asymmetric Competition in Business: An Introduction to the Business Wargaming Concept

A core challenge for all businesses is understanding, anticipating, and preparing for competitive activity in the marketplace. A powerful tool is business war games, which use war game strategy to ...