Asymmetric Blog

Prepare for the Worst

How Does “Chance Favors the Prepared Mind” Conquer Destiny by Being Ready for Anything?

If you are unaware of things that influence a situation or an event, you are very unlikely to be able to identify any opportunity or learn anything significantly new.

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Military Planning

How Can Business Wargaming Overcome New Risk and Apprehension Right Now?

Business wargaming is a process used to simulate competitive situations. It can be used to plan strategy, test business models, and make decisions.

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Marketing Budget

What Marketing Budget Should My Business Adopt to Make Us More Competitive?

As a business owner, you may be wondering if you should adopt a marketing budget. After all, marketing can be expensive, and you may feel like you can save money by avoiding it altogether. However, marketing is essential to making your business more competitive. By investing in marketing, you can reach new customers, increase brand awareness, and boost sales.

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Guerrilla Marketing

Why Guerrilla Marketing Won’t Win Every Competitive Battle for You

The term guerrilla marketing is a reference to the tactics used by guerrillas in wartime, who use surprise attacks on the enemy and sabotage. The methods of guerrilla marketing are similar: we often employ them for low cost and high profit.

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Mark Hope

Mark A. Hope is a co-founder and Partner of Asymmetric Marketing – a unique agency specializing in building high-performing sales and marketing systems, campaigns, processes, and strategies for small businesses. Asymmetric has extensive experience with organizations across many industry segments. If you would like some help in implementing ideas like these in this article, feel free to give Mark a call at 844-494-6903 or by email at Read Mark's other work on Medium.
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