Small Business

Silhouettes of two warriors facing each other at sunset. On the left, a smaller figure with a slingshot is preparing to launch a projectile. On the right, a larger armored warrior with a spear and shield is standing tall. The dramatic scene echoes asymmetric marketing strategies seen in Madison WI’s top agencies.

Asymmetric Marketing for Small Business

By Mark Hope / May 7, 2021 / 0 Comments

Asymmetric Marketing is Guerrilla Marketing for the 21st-Century. It provides small businesses with an edge.

Aerial view through the window of a marketing agency in Madison WI shows three people seated at a long wooden table in a coffee shop, each working on laptops or reading books. Warm indoor lighting contrasts with the brick pavement outside.

Marketing Your Small Business – Focus to Win

By Mark Hope / May 4, 2021 / 0 Comments

When marketing your small business, it is imperative that marketing efforts focus on things that matter.

A blonde woman wearing a white blouse is handing a credit card to a curly-haired woman in a yellow sweater at a retail store counter. The background, resembling the chic vibe of Madison, WI, features shelves filled with folded clothes. Both women are smiling, indicating an asymmetric marketing transaction.

Helpful Small Business Resources

By Mark Hope / March 30, 2020 / 0 Comments

There is a lot of talk about how the government is creating programs to help small businesses during this crisis. Here are a few resources that can help guide you through the challenge of finding assistance for your business.

A woman with her hair tied in a bun works at a desk with a computer in a cozy home office. The room, well-lit by natural light from a window, is adorned with plants and artwork on the walls. A patterned rug covers the floor, creating an inspiring space for her work at an asymmetric marketing agency in Madison, WI.

The (rapid) Move to Virtual Work

By Mark Hope / March 20, 2020 / 0 Comments

The transition to virtual work has been underway for more than a decade. Many people, gig workers, freelancers, creatives, etc., have worked remotely for years. But events during the pandemic forced many businesses to move employees to virtual office settings.

A man with glasses and a white shirt is sitting at a desk in Madison, WI, looking intently at his laptop. He holds a pen in one hand and a clipboard in the other, surrounded by bookshelves and office supplies—clearly deep into planning an asymmetric marketing strategy.

How Technology Can Give Small Businesses an Edge

By Mark Hope / March 4, 2019 / 0 Comments

Technology has a surprisingly long history of leveling the playing field between established corporations and their newer, smaller competitors.

A close-up image shows a person holding and reviewing a "Small Business Loan Application Form" from a marketing agency in Madison, WI. The form appears partially filled out and includes areas to input personal and business information. The person's hands and a portion of their attire are visible in the background.

5 Trends in Small Business Financing

By Mark Hope / March 3, 2019 / 0 Comments

One of the biggest challenges that small business owners have faced throughout history is simply generating enough capital to start or expand their business.

A visual representation of various employee benefits created by a leading marketing agency in Madison, WI. In the center are the words "Employee Benefits," surrounded by illustrations and terms such as Health Insurance, Paid Vacation, Meal Breaks, Social Security, Perks & Bonuses, Pay Raise, Employees Allowance, and Achievement Award.

Creative Benefits for Your Small Business

By Mark Hope / March 1, 2019 / 0 Comments

A lot of ink has been spilled in an effort to explain the mindset of the millennial generation, and they often get a bad rap for being a little needy or feeling entitled to accolades they didn’t earn.

A graphic depicting interconnected terms related to cryptocurrency. The central word is "Blockchain," with connected terms like "Address," "Private Key," "Cryptocurrency," "Mining," "Bitcoins," "Digital Currency," "eWallet," and "Decentralized." The background has geometric shapes and the term “asymmetric marketing.”

Can your business take advantage of Bitcoin?

By Mark Hope / March 1, 2019 / 0 Comments

Bitcoin and the underlying blockchain technology has been invented almost a decade ago. It solved many long standing problems all at once:

Links

CPQ Software - What Is It - Why Do I Need It to Grow Sales?
Luck Favors the Prepared
It's Not What You Don't Know...
How to Use The Art of War to Grow Your Business
CPQ Software - What Is It?
What is a Business Wargame?
Local Advertising Can Give You a Boost
Guerrilla Marketing Won't Win Every Battle
How to Keep Calm and Carry On
How to Use the Art of War in Your Business